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ViacomCBS Digital Sales Specialist in Baltimore, Maryland

REF#: 34910

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff




CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).


Primary Job Description:

The digital Sales Specialist will assist in the development of new revenue opportunities and ongoing account management of new/existing campaigns. Working with internal teams and external clients/partners, the Digital Sales Specialist will be proficient in all areas of digital sales support to ensure the team’s overall digital success.


  • Create visually captivating digital sales collateral and detailed digital media plans for local/multi- market clients.

  • Monitor campaigns and communicate with sales teams regarding proposed revisions, campaign optimization recommendations, recaps, etc.,

  • Provide ongoing sales training for digital sales products and services.

  • Assist markets with order-entry and local/multi-market digital campaign management as necessary.

  • Work with CBS creative teams on production and trafficking of digital assets for digital campaigns.

  • Assist Account Executive with digital research requests.

  • Assist in prospecting for new digital business opportunities.

  • Support sales teams in developing sponsors around major CBS tent-pole events including NFL Football, college basketball, Grammy Awards, Prime time Programming, etc.

  • Assist in Coordinating digital sales efforts between sales teams and third-party partners as necessary.

Core Competencies:

  • Knowledge of digital and or traditional media business.

  • Close attention to detail, time management, and the ability to analyze and handle multiple projects at once.

  • Self-starter with the ability to problem solve.

  • Excellent listening and presentation skills.

  • Team oriented.

  • Highly proficient in PowerPoint and Excel.

  • Understanding of Wide Orbit, Google Ad Manager, DSPs, Google Analytics, Scarborough, MOAT, Adobe Creative Cloud and other web related applications a plus.



  • Minimum 1-2 years of experience in advertising /media field.

  • Traditional media experience (especially TV) is a plus.

  • BS/BA degree required.

  • Dedication and driven work ethic, excellent writing skills, and outstanding computer skills.


Equal Opportunity Employer Minorities/Women/Veterans/Disabled