ViacomCBS Director Research (WBZ-TV) in Boston, Massachusetts
CBS BUSINESS UNIT: CBS Television Stations
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Boston, MA
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
WBZ/WSBK seek an experienced TV Research Director to manage the work flow, timeline development and all projects for our Duopoly. Support the Sales, News and Creative Services departments. Report into the GM.
The right candidate will have a thorough understanding and expertise of the methodology, depth and scope of Nielsen, Nielsen NLTV, Comscore, MRI, Wrap Overnights and Wrap Sweeps, SQAD, STRATA, Kantar and Scarborough (Prime Lingo) syndicated media research data.
Develop custom category and client specific presentations. Develop projections and estimates.
Utilize PC and Web based software to compile and analyze consumer research, retail expenditures, and product/lifestyle information in key retail categories. Translate research findings into concise and meaningful advertiser presentations, innovative tools and creative leave-behind pieces.
Ensure accurate interpretation of quantitative research from Nielsen rating services and lead the analysis and distribution of key findings to sales staff.
Execute research strategies and projects that support the needs of the GM, DOSs, department heads and sales staff
Utilize custom geo-based demographic research and local qualitative research from a variety of resources including Scarborough, and U.S. Census to help build a solid qualitative case for our stations among advertisers in the marketplace.
Build market-wide presentations for key sports sponsorships, the Fall lineup as well as broadcast medium effectiveness versus other media options available to our clients and other topics.
Serve as market specialist in the use of third-party software products that interpret syndicated research data (e.g.: FreeWheel STRATA, WRAP, Scarborough, Kantar). Work with management, sales, and sales support staff to troubleshoot and improve knowledge and usage of all functions.
Assist Sales Management and Account Executives in the formulation of research-based proposals/schedules by developing inventive planning tools and executing creative research training. Also, address client’s key marketing challenges and business needs.
Oversee the creation of sales and marketing materials including: ratings one-sheets, sports packages, demographic targeting pieces, competitive spending data (Kantar).
Report responsibilities: variance and daily overnights (preliminary and finals) as well as sending sports time and program changes to Nielsen, weekly and monthly ratings’ analysis and News rating’s trend reports. For sales, competitive spending reports including top advertisers report, zero share reports, category spending versus station share, and sports spending.
At least 5 years' media research experience in media, marketing, agency, research and/or digital.
Bachelor's degree in Marketing or Advertising or equivalent work experience.
Experience in broadcast TV or cable highly preferred.
Advanced proficiency in MS Word, Excel and PowerPoint.
Excellent writing, story-telling, math and oral communication skills are essential.
Work well under pressure with a positive attitude.
Handle multiple projects at a time with superior time-management skills.
Must be able to distill findings, publish results in simple and easily digestible terms using MS Office, and build agency/client presentations.
Present effectively to small and large groups of industry peers and clients.
FUNCTION: Data and Research
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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