CBS Corporation Coordinator, Integrated Marketing (Site Strategy, Post-Sales) in Burbank, California
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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The mission of CBSi’s Integrated Marketing team is to drive revenue by translating and shaping assets into innovative, impactful experiences for brands and consumers. With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.
Consultative selling is at the core of what we do, and our focus is always on our client’s KPIs. We use data and insight-led inspirational storytelling, CBSi’s industry-leading technology and premium, captivating content, and world class design and production capabilities to develop solutions that drive results.
The Entertainment Site Strategy team is seeking a Coordinator to join our growing team. Site Strategy is a part of the larger CBS Interactive Integrated Marketing team that oversees advertising solutions for the CBS portfolio of premium brands.
The Entertainment Site Strategy team is responsible for developing and advancing sponsorship strategy for CBS Digital Entertainment brands (CBS, CBS All Access, Entertainment Tonight, ET Live, Inside Edition, Rachael Ray, Dr. Phil and The Doctors), empowering and educating Integrated Marketing and Sales on Entertainment solutions for brands, and innovating and improving our digital offerings in response to evolving client needs. The Site Strategy team manages the sales process from ideation to execution.
The ideal candidate is highly organized, solutions-oriented, and thrives in this fast-paced and quickly evolving marketplace. This role will support and specialize in post-sales, helping to manage the execution of multiple activations.
Work closely with many groups across CBSi to ensure every program we sell is in alignment with the CBS’ brand and is approved by all appropriate parties
Collect and manage assets, monitor and coordinate any necessary adjustments to content or paid strategies to ensure peak performance for our clients
Execute and coordinate paid marketing campaigns across all digital platforms
Support delivery of sponsorship programs from start to finish - from ideation, to delivery, to recap reports and positioning for renewals
Participate in brainstorm sessions bringing innovative proactive ideas forward that align with CBS’ strategic initiatives and audience while organically integrating the advertiser
Take effective notes, and attend weekly internal meetings with content and product teams
Maintain revenue and post-sales tracker
Collect necessary data points from various teams and analytics platforms used at CBSi for campaign reporting purposes
Create comprehensive wrap reports for clients, understanding how best to position and explain campaign delivery to advertisers in a clear and concise way
What you bring to the team:
You have -
Bachelor’s degree and a minimum of 1-2 years experience in digital media, or relevant marketing or analytics field
Experience in paid digital media marketing across the social platforms
Strong project management abilities
Laser focus and attention to detail are a must
Positive, solutions-oriented attitude
Ability to effectively communicate and collaborate with a variety of stakeholders
Familiarity with digital media and ability to generate perspectives on overall media landscape (TV, Audio, OTT, Emerging Trends)
Understanding of the basic principles of marketing, including research, public relations, branding, pricing and product development, as well as sales and selling cycles
You might also have -
Experience within the Entertainment Industry is preferred
Experience working with/on Sales or Integrated Marketing teams
Experience ideating and working on custom content programs that run on digital or linear platforms
Strong copywriting and presentation skills
Data storytelling and communication skills and a keen understanding of how to craft and evolve narratives
Strong skills in PowerPoint & Excel
Ability to quickly learn and adopt internal processes
Equal Opportunity Employer Minorities/Women/Veterans/Disabled