ViacomCBS Jobs

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ViacomCBS Director, Content (Kids & Family Entertainment), CBS All Access in Burbank, California

REF#: 37560


JOB TYPE: Full-Time Staff




CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.

Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet,, GameSpot,, Metacritic and Chowhound.

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Brand Overview:

CBS All Access / Paramount+ is ViacomCBS’ direct-to-consumer digital subscription video on-demand and live streaming service. CBS All Access / Paramount+ gives subscribers the ability to watch more than 20,000 episodes and movies on demand - including exclusive original series, current and past seasons of hit shows from the CBS Television Network and growing libraries from brands across the ViacomCBS portfolio including BET, Comedy Central, MTV, Nickelodeon, Smithsonian and more, as well as a wealth of films from Paramount Pictures. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. CBS All Access / Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Digital’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

The Content Strategy & Creative Partnerships team manages the digital brand health of CBS linear television, and CBS All Access / Paramount+ programming across ViacomCBS. We connect various cross-function teams including production, product, PR, distribution, sales and marketing teams to protect and project the essence of our programming across consumer touch points, in addition to partnering with third party platforms and producers to enhance our digital products and services.

Role Details:

Our team is looking for a Director of Content who will lead all aspects of content planning and scheduling for the Kids and Family Entertainment vertical within CBS All Access / Paramount+ for Original Series and other content created for or licensed for the service, including managing brands partnerships with ViacomCBS’ brands such as Nickelodeon, Nick at Nite, Nick Jr., Teen Nick, Nick Toons, and Nickelodeon Studios. The candidate will work closely across divisions to deliver innovative creative materials and initiatives designed to support Kids & Family Entertainment content, Original Series and brand programming in the service. The Director will also serve as the brand ambassador for Kids & Family Entertainment All Access Original Series in their representation across digital platforms including web, mobile, apps, social media and OTT.

Your Day-to-Day:

  • Manage integration & partner management of brands content into the All Access/P+ platform

  • Manage the asset lifecycle of content and interactive features for relevant shows

  • Help to set go to market plan and promotions for new and renewed show launches

  • Lead show support brainstorms with key stakeholders and teams internally

  • Communicate performance and data trends with teams for brands content

  • Develop digital content and social strategy in support of programming with All Access/P+ social teams

  • Oversee prioritization and planning of all promotional activity around All Access shows within the ViacomCBS Kids & Family Entertainment brand vertical

  • Work with sales and integrated marketing teams to create, package and execute sponsor features tied to shows

  • Obtain all necessary approvals and clearances to execute promotional and/or content plans

  • Additional duties and responsibilities, as assigned

Key Projects:

  • Coordinate and launch Kids & Family Entertainment content in the service

  • Launch Original Series Content alongside programming leads within brand vertical

  • Upfront sales and launch partnerships for original programming


What you bring to the team:

You have -

  • Minimum 6+ years in a strategic marketing, planning or content development role for streaming services, television, feature film or interactive media

  • Bachelor's Degree in relevant field

  • Proven success collaborating with cross-functional teams to manage complex projects across diverse groups or organizations

  • Excellent multi-tasking and project management skills with strong attention to detail

  • A self-starter, entrepreneurial demeanor who can balance multiple tasks with limited support staff

  • Excellent communication and presentation skills, particularly with senior executives and external partners

  • Strong Microsoft Word, PowerPoint and Excel skills

You might also have -

  • Subscription VOD service experience

  • Ability to easily interact and interface with television production personnel

  • Diverse experience and skills across creative, project management, product and data/metrics

  • Experience using Asana, Jira, project management tools

  • Comfort managing various projects at once in a fast paced environment

FUNCTION: Programming

EEO Statement:

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.