ViacomCBS Director, Media Strategy in Burbank, California
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
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The Director, Media Strategy oversees the Media Strategy team, charged with building 360-degree media plans across content verticals for CBS All Access.
Work with cross-functional teams to lead development of 360-degree marketing campaigns to promote CBS All Access via traditional and digital marketing channels including OOH, TV, Direct Display, Youtube, Connected TV, Paid Social, Paid Search, Paid Display, and App Install channels.
Work day to day with internal and external media agencies on campaign planning across content verticals including CBS All Access brand campaigns, documentaries, children’s programming, Star Trek franchises, live sports, and more.
Advocate for data-backed decision making using multiple data sources from tech stack, external partners and internal resources to inform media buying across channels and verticals
Oversee growth and development for a team of media strategists.
Liaise with campaign and programming brand leads to implement standard methodologies across media plans using first and third party data as well as internal and external tools to inform decisions while staying true to the CBS All Access brand
Work across teams to understand & map out customer journeys and media touchpoints across devices and platforms to build attribution methodology across channels including upper funnel and lower funnel tactics
Manage multi-million dollar marketing budget across marketing and media strategy partners, ensuring that marketing funds are spent as efficiently as possible
Stay abreast of industry and technology trends, developing a point of view for how they will impact CBS All Access and our marketing strategy
What you bring to the team:
You have -
Media Planning experience across both traditional and digital channels required, minimum of 10+ years marketing experience
Proven track record running large-scale 360-degree media campaigns including upper and lower funnel channels
Experience working with full-funnel media attribution solutions
Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling
Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
You might also have -
MBA a plus
An agency background
Excellent oral and written communications skills
Self-motivated and results oriented with a high regard for attention to detail
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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