ViacomCBS Social Media Coordinator in Burbank, California
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
Follow CBS Interactive on Twitter and Facebook.
The social team is responsible for developing and producing compelling narratives—as told through video, editorial, and social platforms—that promote programming for CBS primetime scripted series. Regardless of the medium, our team optimizes the best of CBSi's content to drive fan acquisition, engagement, and retention by leveraging data analytics, analyzing the competitive landscape, and recognizing opportunities for innovation in this always-on world.
Our team is looking for a Social Media Coordinator that will support Social Producers and Sr. Social Producers in the execution of their social strategies and plans for CBS Primetime Scripted Series. The ideal candidate also thrives in a creative, collaborative, and results-oriented environment.
Support development of social content calendars including writing copy and daily publishing across social media platforms
Assist in asset development and track due dates to support social rollout calendars
Assist with community management across social channels - actively engage and respond to followers and brainstorm ways to increase social conversation
Monitor mentions, identify social buzz and help ideate content that will support key social KPIs
Perform data tagging on all posts to support social BI efforts
QA posts to make sure they have been published accurately
Work with social producers and creative team members to brainstorm and develop strategies and tactics in support of CBS Primetime Scripted programming
Assist in gathering analytics on social media posts
Conduct competitive research assignments as needed
Additional other duties and responsibilities, as assigned
TikTok content development
Launch new series and premiere returning series
Attend and support TV Events like Upfronts, TCAs and PaleyFest
Find and experiment with new platforms and social innovations for marketing TV shows
What you bring to the team:
You have -
Bachelor’s degree in marketing, communications, journalism, or related field
2+ years of experience working in social media
Must be able to demonstrate a strong knowledge base of social media platforms
Strong copywriting skills
Experience building social media assets like gifs and polls
Basic photo and video editing experience
Experience working in the entertainment industry or at an agency
Flexible hours including some evenings and weekends
You might also have -
Passionate and knowledgeable about CBS dramas and the pop culture landscape
Basic knowledge of image manipulation tools like Photoshop and Illustrator
Experience covering live events in a social media capacity including live-tweeting
A keen eye for visual storytelling through photo and video
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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