CBS Corporation Senior Audience Acquisition Manager, Social in El Segundo, California
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: El Segundo, CA
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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About the team: We are the Audience Acquisition team. We work closely with the marketing teams at CBS to promote and amplify the very best content and products of what CBS produces every day. We run campaigns for brands such as CBS.com, CBSSports.com, CNET.com, Smithsonian.com, and Showtime.com.
As a Sr. Social Audience Acquisition Manager, you will help manage paid social advertising campaigns that focus on acquisition metrics such as conversions rates, cost per acquisition (CPA) and return on ad spend (ROAS). The ideal candidate understands how to derive ROAS and can prove it by demonstrating an understanding and application of online direct response marketing and optimization techniques. In this role, you will work closely with the Audience Acquisition team and business unit colleagues to manage acquisition marketing campaigns, with specific focus on paid social channels. This will be a fun and fast paced role so we are looking for an enthusiastic and detail oriented team-player to join our entrepreneurial team.
Manage and optimize paid social marketing campaigns and plans to meet changing markets and competitive conditions in order to hit ROAS targets. Channels include Facebook, Instagram, Twitter, Reddit, Pinterest, and Snap.
Demonstrate strong analytical skills in measuring and reporting on marketing programs and KPIs. Strong understanding of available paid social metrics, both paid and organic.
Collaborate with multiple departments to communicate campaign progress and updates
Develop proactive ideas and solutions within the paid social media channel to meet business objectives, including delivering structured media plans that will deliver against advertising goals and budgets.
Manage, direct and teach a team of direct reports to assist in management and optimization of paid social campaigns.
Traffic and schedule ads through various paid social ad managers/platforms, including but not limited to Facebook, Twitter Ads Manager, Snap, Pinterest, Reddit
Generate audience targeting ideas, review campaigns, make recommendations for optimization
Help with digital media creatives including building creatives, monitoring performance and providing creative improvements
Attend team meetings and department calls
Monitor activities of competitors and provide industry trends and learnings
Execute special projects as needed
What you bring to the team:
You have -
5+ years of experience in paid social (i.e. Facebook, Twitter, Snap, Pinterest, etc.) or experience using a social ads management tools such as Nanigans, Sprinklr, AdParlor, AdEspresso, Hootsuite, Kenshoo or Marin
Experience and knowledge of digital marketing and advertising, including but not limited to social media, blogging, email, display, search marketing
Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders.
Enthusiastic, passionate and strong work ethic.
Proactive and self-motivated.
Strong verbal and communication skills.
Flexibility and ability to handle multiple projects at one time.
Previous experience teaching and developing direct reports
You might also have -
- Blueprint or Flite School certification
Equal Opportunity Employer Minorities/Women/Veterans/Disabled