About The Brand
BET+ is a premium online streaming service with exclusive originals and thousands of TV episodes and movies from the best Black creators, like Tracy Oliver, John Singleton, Mara Brock Akil, Will Packer, and many others. A joint venture between BET Networks and Tyler Perry Studios, BET+ allows users to stream Black culture including hit movies, TV shows, documentaries, stand-up, and specials, all in one place, commercial-free. The new service from BET Networks, a subsidiary of ViacomCBS Inc., is the official home of Tyler Perry's film, TV and stage works. Visit BET.Plus to learn more.
Overview and Responsibilities
BET+ is seeking a Director of Business Analytics whose primary responsibility is to partner with the acquisition and retention teams to define clear roadmaps for business intelligence and support data-driven decisions to grow the business. The position is a key hire, providing in-depth analysis across the entire customer journey to support efficient acquisition and improve subscriber lifetime value.
Serve as an inspiring leader and think like a business owner in identifying, measuring, and advocating for focus and investment in those areas of BET+ that are critical to delivering results
Work closely with key partners to understand their needs, find opportunities for using data in their operational decision making, and define clear roadmaps for business intelligence and/or data visualization solutions
Deliver insights, analytics, and reports on a recurring and ad hoc basis to support improving marketing performance, customer insights and optimal content viewing experience
Develop strong cross-functional partnerships across the company (e.g. Engineering, Data Science, Marketing, Content, Product, Operations) to improve data integration that drives BET+ team's success
Work with BET+ Business Insights team in developing and maintaining sophisticated yet accessible dashboards highlighting key marketing performance indicators
Use data mining and statistics to uncover insights in subscriber retention and engagement patterns within data and assist in turning into meaningful insights
Synthesize large volumes of data and complex concepts into clear accessible insights
Build compelling presentations and propose analytical decisions to shape improved conversion and retention strategies
Distinctive problem solving and analysis skills, ability to solve complex and diverse marketing and business problems (commercial, operational, organizational)
Experience with Tableau or equivalent tool to create impactful reports, visualizations, and interactive dashboards
Proficiency with web analytic tools, preferably usage of Google Analytics or Adobe Analytics
Knowledge of media and advertising (display, digital, paid search etc.)
Strong mathematical or statistical background
Project management skills and experience with process evaluation and design (lean principles)
Strong proficiency with MS Office
A strong passion for entertainment and culture
Willing to take action, a problem solver, collaborative, easy and fun to work with!
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Job Locations US-CA-Hollywood
Function Business Intelligence & Data
Job Type Full-Time Staff
iCIMS ID 2021-15466
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.viacbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to firstname.lastname@example.org. Only messages left for this purpose will be returned.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Beware of Recruiting Fraud
Job applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms. The scammers frequently misappropriate and use a company’s logo and photos of its executives to give the appearance of legitimacy. The scam preys upon those seeking employment, and uses false fraudulent offers of employment with employers, such as CBS, to steal from the victims. CBS believes that one of the best ways to put a stop to this scam is to make you aware of it.
No applicant for employment with CBS is ever required to pay any money as part of the job application or hiring process, and CBS’s job recruitment process involves in person and/or telephonic interviews in most cases.
In addition, CBS’s job recruiting staff sends email communications to job applicants from “@cbs.com” email accounts only. Any email that states to be from CBS but does not have a “@cbs.com” address should be assumed to be fraudulent.
Recognizing Recruiting Fraud
The following are warning signs of recruiting fraud:
What You Can Do
If you believe you have been the victim of job recruiting fraud, you can: