ViacomCBS Manager, Subscriber Relationship in Hollywood, California
About The Brand
BET+ is a premium online streaming service with exclusive originals and thousands of TV episodes and movies from the best Black creators, like Tracy Oliver, John Singleton, Mara Brock Akil, Will Packer, and many others. A joint venture between BET Networks and Tyler Perry Studios, BET+ allows users to stream Black culture including hit movies, TV shows, documentaries, stand-up, and specials, all in one place, commercial-free. The new service from BET Networks, a subsidiary of ViacomCBS Inc., is the official home of Tyler Perry's film, TV and stage works. Visit BET.Plus to learn more.
Overview and Responsibilities
As BET+’s Subscriber Relationship Manager, you will be a key member of our growing marketing team. This position will work out of our office in Los Angeles, California. You will lead the end-to-end execution, management, reporting and optimization of all consumer-facing email communications, as well as drive lead-gen acquisition and retention initiatives.
Execute on targeting strategies based on customer lifecycle segmentation, cross-sell & predictive analytics
Deploy subscriber communication campaigns across all channels (email, push, SMS, direct mail, etc.)
Use marketing automation, CRM, and other technologies to support campaign execution with the goal of improving customer experience and LTV
Continuously measure and optimize email and mobile campaign performance while also establishing benchmarks and recommending future tests
Partner with product management and engineering teams to define success metrics and provide analysis on the performance of key titles, product features, etc.
Collect new customer prospects and, working with the Acquisition team, build campaigns to better convert prospects to subscribers.
Design and execute campaign testing strategies based on key hypotheses and deliver impactful findings that contribute to both business and channel growth
Proof and QA campaigns to ensure 100% error free execution
Proactively find opportunities to improve production processes for increased efficiency
Monitor and optimize BET+ CRM efforts
Demonstrated project management, planning and time management skills
- 5+ years’ experience in technical email marketing for e-commerce and coding emails
Knowledge of Sailthru and/or Braze ESP a plus
Ability to edit email HTML and some Photoshop experience required
Proven track record of creating, implementing and optimizing complex email programs to meet business goals
Working knowledge of analytics/BI and data visualization tools like Tableau, Google Analytics, Sisense
Strong organizational and prioritization skills with ability to think strategically, creatively, and analytically
High attention to detail, deadlines, and accuracy with minimum supervision
Positive attitude and ability to operate in a very rapidly changing environment with ambiguity; requires being scrappy
Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary
Bachelor's Degree preferred (Marketing, Business Development, Economics or related analytics fields)
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Job Locations US-CA-Hollywood
Job Type Full-Time Staff
iCIMS ID 2021-15468