ViacomCBS Senior Brand Manager in LONDON, United Kingdom
FUNCTION : Marketing/Social
JOB TITLE: Senior Brand Manager
MANAGER: Senior Director, Marketing
LOCATION: Camden, London
WHO WE ARE
ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom 18, ViacomCBS International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.
WHO YOU ARE
There are lots of people here doing all sorts of jobs and we believe that having all kinds of people from all kinds of backgrounds makes this a great place to work. We have a number of Employee Resource Groups that look to support our employees from all walks of life and who face common challenges in the workplace and we hold tons of events all your round to nurture the best possible, inclusive environment
WHAT IS THE ROLE
We are looking for a Senior Brand Manager to join the ViacomCBS marketing team, looking after campaigns across all adult brands, including, Channel 5 family, MTV, Comedy Central and Paramount Network.
The Senior Brand Manager will have a strong knowledge of Broadcast marketing and 360 campaign management. The candidate must be able to strategically plan, and execute, multiple projects at once. Ensuring the brand vision is executed effectively across all channels.
We are looking for an individual who can develop ambitious, innovative and effective marketing campaigns, that drive both ratings and reputation.
This individual will champion the brands, demonstrate deep understanding of our audiences, ensure the tone of voice is faithfully represented in all communications.
Used to working in a fast-paced environment, the candidate will need to be able to quickly adapt to the changing needs to the business. Managing quick turnaround projects and being fleet of foot to respond to the ever changing Free to Air environment.
The role will be responsible for managing junior team members, leading and supporting them in the development of on and off-air campaigns.
The candidate needs to be self-motivated and an exceptional communicator, they will need to work with their cross-function peers to develop best in class campaigns. They will be able to build a strong network across the business, working closely with the commissioners and other key stakeholders for approvals.
The role holder will have direct responsibility for:
Strong strategic brief writing skills, able to inspire innovative creative ideas
Working across multiple priority titles across the family of channels to chair full 360 campaigns
Acting as the key point person for all stakeholders on campaigns, both within the wider marketing department cross functional peer leads and also the commissioning department
Ensure all creative development is on brand and is shareable at its core
Quick response to fast turnaround challenges
Work with the media agency to interrogate media plans and ensure the effectiveness of campaigns
Ensure post-campaign analysis is completed and shared across the business
Budget management for campaigns
Working on event marketing when required
On Brand, all assets, all channels
Demonstrate understand the individual brands personality, the core target audiences, values and that these are consistently communicated in an authentic way through all marketing activity
Development of creative paid and on-air campaigns which promote the key channel priorities
Working closely with the wider creative, marketing and PR teams to ensure all creative campaigns are aligned and maximising recognition and reach
Develop strong peer relationships and be connector within the department with the wider ViacomCBS business
Develop strong relationships with the commissioners and be a key troubleshooting point person for them
Help to create the greatest possible workplace experience for employees.
Drive the ‘One ViacomCBS’ approach, role modelling great team work and collaboration.
Be an ambassador for all VCNI channels, internally and externally
Help to embed the ViacomCBS values and foster a culture of inclusion
Strong team management skills
Lead the team to develop best in class 360 campaigns which respond to the business’s needs
WHAT SKILLS DO YOU NEED
Adaptable and resilient, can manage workload in a fast-paced environment
A passion and commitment to developing brands which people love
Experience across all marketing disciplines
Management experience and demonstrable evidence of implementing measurable 360 marketing campaigns
Highly collaborative team leader/player; comfortable with ambiguity and with leading in a matrix organisation
Strong numeracy, analytical & reporting skills alongside expert communication skills and style
MOVE VIACOMCBS FORWARDS
Lead as a content entrepreneur.
Be a change maker; foresee change before the need to change arises.
Keep pace with what is happening at the edges to remain relevant and lead the business into the future.
LEAD WITH PASSION AND PURPOSE
Lead with bravery, empathy and honesty.
Communicate a clear vision that inspires and empowers teams to be accountable for results.
Build a high performing team culture that nurtures talent and develops leaders for the future
COLLABORATE ACROSS THE ORGANISATION
Innovate by bringing together diverse individuals with varied experiences and perspectives to solve problems creatively.
Build constructive relationships across a wide network of stakeholders, functions and teams.
Create highly participative teams, welcoming an open exchange of views.
Demonstrate agility and flexibility.
Possess a traveller’s exploratory nature and an innate curiosity to go beyond one’s defined work role.
Develop resilience and comfort to ambiguity and change as a way of being. Make decisions in the face of incomplete information and course correct as one experiments, to drive the business forward.
DIVERSITY AND INCLUSION
Lead with openness to, and appreciation of, individual differences and diverse perspectives.
Reflect the belief that diversity of inputs increases the quality of decision.
Provide an inclusive workplace and constantly seek feedback.
Challenge the status quo and be intensely curious.
WHAT ARE OUR VALUES
Our values, and their related behaviours, guide how we show up to work each day and help ensure that we all treat each other with respect. We want these to feel relevant to all of our employees and all parts of the business, as we believe that when these behaviours are achieved, we are the best we can be. The three values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.
Creativity: Push beyond the expected
Passion: Stand up for what you believe in
Risk-Taking: Take smart choices
Inclusion: Embrace diverse perspectives
Collaboration: Work together as one team
Innovation: Use insights to drive the business
Trust: Assume best intentions
Transparency: Communicate clearly and openly
Accountability: Deliver, and own the outcome
At ViacomCBS, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.
WHAT ARE OUR BENEFITS
Private Medical Insurance: You will be eligible for our full Private Medial Cover (From 3 months)
Season Ticket Loan: We’ll pay for your season travel card up front and you can pay us back across the year
TV Package Discount: If you subscribe for the likes of Sky and Virgin Media, we’ll get £20 off your bill
Pension Scheme: You will be eligible for our Pension Scheme from day one, as long as you are contributing to this, we’ll top this up with a voluntary contribution from us
Discounted Gym Membership: We offer discounts to a number of Gyms
Discounts at Local Shops and Restaurants: Whether you need a new pair of shoes or just want something tasty for lunch, we partner with a number of local businesses to offer us a discounted rate
Access to Reward Gateway: With heaps of discounts on everyday shops, restaurants and household suppliers
Happy to talk flexible working!
Our Recruitment Privacy Notice for Viacom entities in the EEA and Switzerland is available!
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Posted Date 4 days ago (3/23/2020 12:56 PM)
Position Level Senior Manager
Job Type Full-Time Staff