ViacomCBS Jobs

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ViacomCBS Strategic Planning Analyst in Los Angeles, California

REF#: 36784

CBS BUSINESS UNIT: CBS Television Network

JOB TYPE: Full-Time Staff




CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 110 million people a week during the 2017/2018 season. CBS has been the #1 network in primetime for 10 consecutive seasons. The network has the #1 comedy/scripted program, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; #l late night program, THE LATE SHOW WITH STEPHEN COLBERT and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.


CBS Marketing is looking for someone who has a passion for problem-solving, digging deep into data, and developing strategic marketing plans. As Strategic Planning Analyst, you will be responsible for conducting and mining quantitative and qualitative analyses and deskside research to deliver insights that drive decisions that will create real impact and value for our business. You will also help identify and track new metrics that support our evolving strategy, working closely with our Research and Data teams to ensure that we have the right tools and processes in place. You will work with Programming and Marketing teams to define near-term and long-term marketing priorities and contribute to strategic plans that help achieve our goals.

  • Analyze and interpret data (often from disparate sources) to create impactful insights and compelling stories

  • Determine metrics and build models to establish priorities, set benchmarks and track performance against short-term and long-term goals

  • Recommend marketing resource levels for company priorities and gain alignment with senior management

  • Establish audience targets and determine audience potential

  • Maintain weekly priorities and communicate to key partners

  • Collaborate with Research and Insights teams to prioritize the development of marketing-focused tools and analyses

  • Collaborate with Brand and Content Strategy teams to find opportunities to incorporate new data sets that help quantify the impact of the marketing strategy.

  • Continuously evaluate industry and consumer trends to implement into analyses/recommendations

  • Develop, create, and produce reporting for senior management on a monthly/quarterly basis



Work Experience:

  • 3+ years relevant experience with a major studio, media company, streaming service, brand or advertising agency, and/or digital/high-technology consumer company/product


  • Strong analytical/critical thinking and strategic

EEO Statement:

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.