ViacomCBS Digital Operations Specialist in Minneapolis, Minnesota
CBS BUSINESS UNIT: CBS Television Stations
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Minneapolis, MN
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
The Digital Operations Specialist will report to the WCCO-TV Digital Sales Manager and will be responsible for running and coordinating all aspects of WCCO’s digital advertising campaigns, including CBSN Minnesota.
- Coordinate administrative aspects of the digital advertising sales process:
o Work with Account Executives on completing and submitting orders
o Acquire creative for digital advertising internally or from client
o Input advertising campaigns into billing and trafficking systems
o Monitor, maintain, and optimize digital advertising campaigns
o Compile and disseminate client activity reports as needed
o Collaborate with the CBS Local Digital Group in New York and Chicago
o Work closely with third party media companies to secure avails, place orders, execute campaigns and complete reporting.
- Support in the management of the administrative functions of WCCO.COM
o Maintain daily, weekly and monthly internet activity reports
o Secure and file daily WCCO.com campaign screenshots
o Assist accounting department in digital billing management
o Help in the fulfillment of WCCO’s contests and promotions.
- Assist in the WCCO digital sales process
o Create unique sales promotions, including contests and special advertising programs, focusing on current local events & content sections within the site.
o Educate sales staff about all online sales opportunities; Develop sales proposals and banner ad mock-ups for local sales staff as needed.
o Assist with administrative duties.
o Seek opportunities to educate self on emerging digital advertising technologies, trends and regulations. Share takeaways with sales team.
BS / BA degree required
1-3 years’ experience Digital Sales coordination, trafficking, or sales specialist
Results Focused, Self-Starter, Team Orientated, Highly Detail Oriented
Basic understanding of HTML & proficient with Microsoft Office
Internet Advertising Savvy
Proficiency with Google Ad Manager, Photoshop, and/or Google Analytics a plus
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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