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ViacomCBS 2020 CBS Eye Max Summer Internship, Branded Entertainment and Media Innovation in New York, New York

REF#: 36013

CBS BUSINESS UNIT: CBS Television Network

JOB TYPE: Paid Intern




CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 110 million people a week during the 2017/2018 season. CBS has been the #1 network in primetime for 10 consecutive seasons. The network has the #1 comedy/scripted program, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; #l late night program, THE LATE SHOW WITH STEPHEN COLBERT and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.


CBS Eye Max is a cross-platform innovation and integrations group that focuses on branded entertainment partnerships and synergies across all CBS Network dayparts. The group works with advertisers to amplify their brand through scripted integrations, media partnerships, and custom innovations across CBS programming in fresh and interesting ways.

CBS Eye Max is seeking a paid Summer 2020 intern. The intern will assist in the day-to-day product integration selling/execution efforts across all CBS Network dayparts (Primetime, Late Night, News, Sports and Daytime). The intern will have exposure to various departments throughout the company and get a firsthand experience to see how product integrations come to life from start to finish. The ideal candidates will have a passion not only for the television industry, but also for advertising/marketing and the integration of advertisers in entertainment content.

Responsibilities include:

  • Attend RFP (request for proposal) brainstorms for advertisers

  • Assist in writing proposals for clients

  • Provide administrative support as needed

  • Create weekly competitive integration recaps

  • Assist in distributing weekly departmental updates

  • Help traffic marketing materials (i.e. video links, logos, etc.) to production and clients

  • Help track integrations on competitive channels

  • Sit in on integration conference calls with potential clients, current clients and production


Required Qualifications:

  • Must be a current college student (rising junior or above)

  • 3.0 GPA or above (proof of GPA will be required)

  • Interest in the Broadcast TV/Entertainment Industry/Ad Sales/Marketing/Branded Content

  • Strong Microsoft Office skills

  • Superior attention to detail and communication skills

  • Able to work in a fast-paced environment under deadlines

  • Ability to handle multiple tasks simultaneously

  • Ability to work Monday-Friday, full time, for 8 weeks (June 8th-July 31st)


Equal Opportunity Employer Minorities/Women/Veterans/Disabled