ViacomCBS Account Executive - Vantage Sales in New York, New York
About The Brand
ViacomCBS has a clear vision: to be the premier destination where a diverse mix of talented people want to come, to stay and do their best work. We pride ourselves on bringing the best entertainment to our global audiences, and we know our company runs on the hard work and dedication of our passionate and creative employees. Through television, film, digital content, live events, merchandise, studio production and more, we connect with billions of people in nearly every country in the world. At ViacomCBS, you will have the opportunity to develop your professional career at the home of iconic brands like BET, Comedy Central, MTV, Nickelodeon, Paramount and others.
Overview and Responsibilities
ViacomCBS Vantage is a market leading premium offering that enables our advertising partners to more effectively understand and reach their advanced audience segment(s) on ViacomCBS’s linear, Addressable TV, and Connected TV inventory. The offering is one of the products of ViacomCBS’s investment in Advanced Marketing Solutions (AMS) which is a high priority area for ViacomCBS. Over the next few years, the Vantage will continue to develop and evolve: the Account Executive for Vantage is a key team member who will be part of that future growth.
Leads several areas including vertical/category specific end-to-end client/agency management, ViacomCBS Vantage data sales strategy/product development, ViacomCBS Vantage go to market strategy, and ViacomCBS Vantage tracking and materials organization/communication streams with Data and Sales teams. The Account Executive reports to and supports the VP in all key areas listed. They also will work hand-in-hand with the Vantage Sales Service Executives as well as manage communication streams with the Vantage, Audience, Data Science, Operations, P&I, Digital, Addressable, Agency/Client, and ViacomCBS Sales teams.
Job Responsibilities :
Ad Sales Support for Vantage Product
Act as an internal/external resource for ad sales on all things ViacomCBS Vantage.
Work hand in hand with all relevant internal/external groups including ViacomCBS Vantage, Audience, Data Science, Operations, P&I, Digital, Addressable, Agency/Client, and ViacomCBS Sales teams, Integrated Marketing, etc.
Communication and education - provides ongoing ViacomCBS Vantage updates, materials, and education to ad sales teams on the evolution of Vantage product and the market/ competitors overall
Manage requests and priorities for Vantage pitch proposals and assess the best strategy to pitch clients which will be broken out based on verticals/categories
ViacomCBS Vantage lead for sales team in all processes for pitches, sales, execution, stewardship, recap, and upselling opportunities
Management of internal/external onboarding of clients pre/during/post Vantage campaign across every step in the process to ensure a seamless workflow with all touchpoints and teams
Liaison Ad Sales – Data Strategy
Collaborate constantly with VP, ViacomCBS Vantage team, ViacomCBS sales teams, and ViacomCBS Data Product/Data science teams, so that ViacomCBS Ad Sales best utilizes
ViacomCBS’s advanced data capabilities to deliver the best results based on client/agency KPIs
Manage data science requests to sales team for onboarding of clients based on verticals
Manage and adapt the development of the evolving ViacomCBS Vantage onboarding process to create most efficient and effective sales and operations procedures for clients and agencies
Educate ViacomCBS Product/Data Science team on Ad Sales environment, common practices, vertical differences, product needs, and operations process
Vantage Process, Materials, Tracking
Strategize and develop ViacomCBS Vantage go to market strategy and the market-facing pitch materials for Vantage each year with VP, ViacomCBS Vantage marketing, and Integrated marketingTranslate data strategy into digestible insights and strategic plans – to cut through complexity in order to create clarity and simplicity for clients.
Assess current process and identify areas of opportunity/development in end to end client experience from an Ad Sales prospective
Strategize and help create the approved vertical based pitch list, process guidelines, vertical-appropriate dollar amount/campaign spend sizing, deal process, latest ViacomCBS Vantage offering, etc with VP of Vantage Sales
Strategize and develop vertical based client target lists with VP of ViacomCBS Vantage and SVPs/EVPs/VPs/DPS/SSEs of sales team to prioritize the client pitch list and next steps to secure Vantage upfront/scatter buys
Ensure continued progress of ViacomCBS Vantage pitches by vertical/agency/client weekly
Track status of ViacomCBS Vantage deal execution/ phase by client throughout closed, live, and finished deals. Gathers information from the sales teams/ P&I/ Operations. Flags any issues to the corresponding leads and supports finding resolution. Communicates back to Ad Sales
Communication and Teamwork
Lead internal kickoff calls prior to a client starting a Vantage campaign for constant communication across all teams: Sales, P&I, Operations, to ensure they are fully informed on process, guidelines, product, etc.; and throughout Vantage deals lifecycle
Provide regular reporting to ViacomCBS Executive Team and ad sales management on client progress, key questions, Vantage evolution, etc. Develop forecasts, maintain pipeline
Manage requests from ViacomCBS leadership, Ad Sales leadership, and Data Strategy leadership under tight timelines
Share vertical specific data and insights across verticals. Tracking vertical spending (and non-spending), analyze spending and strategy of clients within verticals to ensure we are approaching and pitching the proper clients.
Vertical and Client-Facing Expert on ViacomCBS Vantage
External meeting resource, attending client and agency meetings with ViacomCBS Vantage team to consult, pitch, ask questions, and take/share notes during the meeting and ensure proper prep and pre-meeting agenda is on point – and post-meeting AIs are followed up on, notes are shared and tasks and completed
Handle intensive levels of back and forth communication with all key stakeholders to ensure client/agency satisfaction and success with ViacomCBS Vantage product
Coordinate all phases of ViacomCBS Vantage campaign between Client/Agency, Sales, and Data Strategy – e.g., ensure all materials and information needed for Vantage deals and studies are collected and distributed between the various internal (Vantage, Sales, P&I, Ops, Legal, S&P, etc) and external teams (Client, Agency, etc..)
Work with ViacomCBS Vantage team to package recap reports for client flighting/quarterly/yearly client wrap ups and upsell/next steps
Attend advertising/audience/data conferences, vertical focused audience data based seminars/webinars
Bachelor’s Degree required
6-10 years work sales experience in the media and entertainment industry with extensive knowledge of advertising sales industry/clients/agencies, prior work at a TV publisher, measurement service, and a digital/ad tech vendor.
Experience leading and managing the development of new product offerings; managing multi-stream projects, tracking status, budget, and resources.
Outstanding interpersonal capabilities and ability to interface with executive level and across multiple functional groups
Experience across addressable advertising, audience based campaigns, and/or technical aspects of current Data/ targeting/ programmatic/ analytics platforms (related to addressable, connected TV, digital, and/ or TV).
Knowledge of key data providers and related ecosystem – syndicated data providers (TV, Digital, Mobile, shopping, etc.), DMPs, data matching services, data targeting vendors (TV, Digital, Mobile), etc.
Team player; experience working across multiple internal teams and functions and bringing together as a team
Outstanding project management and time management skills, comfortable working under tight deadlines
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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Location : CityStateForPosting New York, NY
Job Type Full-Time Staff
iCIMS ID 2020-13751