About The Brand
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Overview and Responsibilities
ViacomCBS is embarking on our own Digital Transformation to accelerate growth for our SVOD/AVOD businesses. We’re looking for an Associate Data Scientist, Growth and Marketing Products to help us drive and inform our growth strategy for our D2C products and services. The ideal candidate will have a hardworking for the intersection between marketing and data science, and has familiarity with concepts such as lifetime value, churn, lift measurement, incrementality, channel attribution.
This is an exciting opportunity in a rapidly growing part of our business, with visibility to leadership and an ability to make a key impact at the organization.
The candidate joining the team will:
Have a passion for marketing and driving growth through data
Drive and inform the technical product roadmap for our suite of data and marketing science products
Enable holistic incrementality and lift measurement across marketing channels
Develop probabilistic and deterministic attribution modeling to match campaign exposure to conversion
Develop models to help inform budgeting and forecasting
Discover behavioral patterns in our data to drive decision making around content acquisition to optimize towards retention and lifetime value
Enable measurement of and develop framework for algorithm performance to inform iterative improvement of our content recommendation services to increase lifetime value
Work across senior stakeholders to understand key business problems and develop data solutions
2+ years of experience or advanced degree: MS in Technology (data science, computer science, computer engineering, economics, applied math, statistics, engineering or other quantitative field)
Understanding of Market Mix Modeling and how it can be used to inform budgeting and forecasting
Experience in personalization for marketing and customer experience. Knowledge on different personalization algorithms and how they can be used for different scenarios.
Comfortable programming in Python and writing SQL queries
Experience utilizing 3rd party data providers to augment customer data records with in-market intent signals, household data, demographics or business firm data, etc to improve personalization approaches.
Shown expertise in using data intelligence and analytics to drive growth for a brand
Experience in building data science products end-to-end, from conception and development to validation and working with our engineering team for deployment
Track record of partnership with data engineering, data science, and software engineering teams to build value and deliver product innovation.
A curious mind, passion, and motivation to learn new skills, tools, and data science techniques necessary to tackle business challenges
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Job Locations US-NY-New York
Job Type Full-Time Staff
iCIMS ID 2021-16207
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An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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