ViacomCBS Associate Manager, Integrated Marketing - CBS News Digital in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
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The News Site Strategy team is seeking an Associate Manager to join our growing team. Site Strategy is a part of the larger ViacomCBS Digital Integrated Marketing team that oversees advertising solutions for the CBS portfolio of premium brands. Site Strategy's focus is to proactively identify and build revenue-driving packages/programs, execute sold sponsorships and keep an overall pulse on ad sales revenue for each business unit.
Site Strategy seeks an organized, solutions-oriented, details-focused marketer to join our News team as an Associate Manager. The News Site Strategy team supports Sales in driving revenue for CBS News Digital and its cutting-edge, 24/7 streaming News property CBSN.
The ideal candidate loves News, is highly organized and solutions-oriented, and thrives in a fast-paced and quickly evolving marketplace. This role will support the News Site Strategy team in both pre- and post-sale with a major focus on post-sale.
Assist with the execution of sold sponsorships, helping prep and track assets and monitoring live campaigns as they launch to ensure all elements run flawlessly and smoothly
Closely monitor sold campaigns, working with various teams within the Sales, News Edit and Social Solutions teams to watch analytics and guarantee delivery and peak performance for our clients
Help with the creation of pre-sale opportunities, both digital only and TV360, prepping Google Slides/PowerPoint decks and coordinating across teams within Site Strategy on cross-Business Unit packages
Curate proactive one-sheets and decks, translating research and compelling stats into client-facing language. Liaise with Research on ad hoc projects
Support the team in answering RFPs, working with Client Solutions to read brand briefs and help with creating media plans
Generally support the News Site Strategy team with day-to-day projects, pitching in where help is needed
Keep meetings note for editorial and other key calls
Help manage all elements of News pre- and post-sale under the guidance of manager and team
Project manage execution of sold sponsorships, including gathering of assets and running point between Sales and Editorial to ensure all elements are in place and campaigns are launching and delivering flawlessly. Includes heavy management of Editorial calendar and client & production timelines.
Play a key role in campaign wrap reports, working with research/BI to compile delivery reporting and research and present in a compelling manner, gathering elements and maintaining team trackers
Assist in TV360 - i.e. linear and digital - pitches, prepping collateral and architecting the basis of a compelling proposal
Take part in key calls with business unit leads, taking and sending out meticulous notes
Keep an updated tracking report of the competitive marketplace (TV and digital) in order to understand what our competitors are doing, where clients are spending their ad dollars and what unique executions are running on various channels
What you bring to the team:
You have -
Bachelor’s degree and minimum of 2+ years experience in digital media, or relevant marketing or analytics field
Strong Excel, PowerPoint, design and writing skills
Analytical capabilities and strength in diving into the numbers to find and tell a story
Detail-oriented approach, organization and capability to juggle multiple projects under pressure
Initiative - seeks to proactively help and goes above and beyond
Resourcefulness and good judgment
Excellent interpersonal and communication skills
Passion for the industry and learning new things
Positive, solutions-oriented attitude and rock-solid work ethic
You might also have -
Experience in the News space or an affinity for News
Experience working with/on Sales or Integrated Marketing teams
Strong project management abilities
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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