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ViacomCBS Associate Manager, Multicultural Marketing in New York, New York

REF#: 38161

CBS BUSINESS UNIT: Simon & Schuster

JOB TYPE: Full-Time Staff




Simon & Schuster, a division of ViacomCBS, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.


Simon & Schuster Multicultural Marketing Department is searching for an Associate Manager, Multicultural Marketing to assist with the strategy and execution of marketing efforts for BIPOC authors and titles.

Candidate should be a creative marketer who is passionate about reading and diverse books and authors. This marketer should be proactive, extremely organized, and an excellent writer and communicator who thrives in a collaborative, fast-paced and entrepreneurial environment. The ideal candidate possesses project management skills, experience with social media marketing , and an understanding of and curiosity about BIPOC audiences and cultural trends.

Marketing Tasks

  • Assist with identifying books and authors for the Multicultural Marketing program

  • Brainstorm campaign ideas and partnership opportunities with VP and publishing teams

  • Manage the execution of title and campaign promotions in partnership with the VP of Multicultural Marketing and imprints

  • Create digital catalogs and relevant sales and marketing reports for BIPOC titles

  • Coordinate creation and distribution of marketing materials

  • Create and maintain project management timelines for campaigns and track progress on all projects

  • Participate in production of Live Events

Influencer Management/Partnerships

  • Research, identify and manage a database of BIPOC influencers, booksellers, bookstores and librarians

  • Pitch influencers, booksellers and librarians on campaign efforts

  • Research, identify and, together with VP, pitch BIPOC lifestyle brands/sites for partnership opportunities

Administrative Tasks

  • Organize meetings with vendors, partners and internal teams as needed

  • Organize marketing mailings


  • 3+ years minimum of experience in book marketing or related field

  • Project management experience, preferably in content production for digital and social channels

  • Demonstrated passion for social media and the Internet, including a deep understanding of social media platforms including Facebook, GoodReads,Twitter, Instagram, & TikTok

  • Superb written and verbal communication skills

  • Excellent organizational skills and ability to multi-task in a fast-paced environment

  • Extremely detail oriented

  • Understanding of social media analytics tools a plus - e.g. Talkwalker, CrowdTangle, Facebook Insights, and Google Analytics

FUNCTION: Marketing/Promotions

EEO Statement:

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.