ViacomCBS Associate Manager, Partnership Marketing - ViacomCBS Streaming in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
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We are seeking an Associate Manager to support the CBS All Access partnership team, reporting to the Senior Partnerships Manager (Connected TV, Gaming Consoles). In this role, the Associate Manager will collaborate with the team to drive awareness, subscriptions, and engagement of CBS All Access across OTT partners in the CTV and gaming console space.
We are looking for a teammate who enjoys managing multiple relationships and who will help to plan, execute, and monitor campaigns with platform partners such as Samsung, LG, Vizio, Xbox, and PlayStation. Additionally, assisting with growing visibility into partner data by supporting, reporting, and tracking relationships, crafting presentations, and recapping tentpole campaigns. The ideal candidate will bring collaboration, communication, creativity, and efficiency to all operational elements of the marketing process and has a passion for the streaming media space.
Assist the management of individual marketing campaigns across given platform partners from a paid media perspective
Support Senior Manager’s reporting and tracking efforts by developing relationships with both external and internal teams (BI, Product, MMPs) to track KPIs and recap campaign metrics
Collaborate with Partnership team to prospect, develop and execute new opportunities coming from Business Development, Ad Sales, and/or internal business units
Coordinate with internal marketing teams to help strategize and plan OTT marketing campaigns for CBS network priorities, exclusive show series, and live events, adhering to team budget and managing invoices and accruals
Maintain and evaluate monthly and ad-hoc reporting, including analyzing raw data from partners as well as internal data and reporting metrics to help build the overall campaign story
Organize and update meeting notes, handle follow-ups, coordinate asset requests and deliveries, using JIRA and partner with our legal team
Support partner marketing campaigns for tentpole events, original series premieres, and core network priorities across paid and organic channels for various platform partners in a cross-functional team
Develop and maintain paid marketing campaign trackers to inform internal stakeholders of paid media flights across partners and ad products, collaborating cross-team as needed
Assist with optimization and streamlining in tracking and reporting across OTT platforms
Develop performance review presentations and recaps to share with the greater team, including key findings and recommendations to help drive growth
What you bring to the team:
You have -
Experience in partnership, digital performance marketing and/or account management role
Excellent communication skills, effective in person, over email and on conference calls; can easily "run the meeting"
Experience developing proposals, creative assets, requiring strong attention to detail
Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities
You might also have -
Experience working in news and/or entertainment industry
Business development background
Experience managing paid mobile and/or OTT campaigns
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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