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ViacomCBS Associate Manager, ViacomCBS Digital Partnership Marketing in New York, New York

REF#: 37214

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: New York, NY

ABOUT US:

CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.

Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.

Follow CBS Interactive on Twitter and Facebook.

DESCRIPTION:

Role Details:

We are looking for an associate manager to support the centralized partnership team, reporting to the Senior Partnerships Manager. In this role, the manager will collaborate with the team to drive awareness, subscriptions and engagement of CBS All Access across OTT partners. Pursuing an associate who enjoys managing multiple relationships and who will help to plan, execute and monitor campaigns with platform partners such as Roku and Amazon as well as grow visibility into partner data by supporting reporting and tracking relationships, crafting presentations and recapping tentpole campaigns. The ideal candidate will bring collaboration, communication, creativity and efficiency to all operational elements of the marketing process and has a passion for the steaming media space.

Your Day-to-Day:

  • Assist the management of individual marketing campaigns across given platform partners from a paid media perspective

  • Set and track campaign KPIs to present back to partners. Ability to apply findings from previous campaigns to inform and improve marketing efficiency over time.

  • Build business case to push forward the integration of third-party SAAS partners (e.g Kochava, LiveRamp) and own the approvals and implementation process; innovate on new use cases for existing data tracking (e.g. RMF)

  • Collaborate with Partnership team to prospect, develop and execute new opportunities coming from Business Development, Ad Sales, and/or internal business units

  • Coordinate with internal marketing teams to help strategize and plan OTT marketing campaigns for CBS network priorities, best in class show series, and live events, adhering to team budget and managing invoices and accruals

  • Maintain and evaluate monthly and ad-hoc reporting, including analyzing raw data from partners as well as internal data and reporting metrics to help build the overall campaign story

Key Projects:

  • Support partner marketing campaigns for tentpole events, original series premieres and core network priorities across paid channels for various platform partners in a cross-functional team

  • Develop and maintain paid marketing campaign trackers to inform internal stakeholders of paid media flights across partners and ad products, collaborating cross-team as needed

  • Assist with optimization and streamlining in tracking and reporting across OTT platforms

  • Develop performance review presentations and recaps to share with greater team, including key learnings and recommendations to help drive growth

QUALIFICATIONS:

What you bring to the team:

You have -

  • College degree

  • Experience in partnership, digital performance marketing and/or account management role

  • Excellent communication skills, effective in person, over email and on conference calls; can easily "run the meeting"

  • Experience developing proposals, creative assets, requiring strong attention to detail

  • Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities

You might also have -

  • Experience working in news and/or entertainment industry

  • Business development background

  • Experience managing paid mobile and/or OTT campaigns

FUNCTION: Marketing/Promotions

EEO Statement:

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.viacbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

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