ViacomCBS Associate Marketing Manager, Acquisition, CBS All Access / Paramount+ in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
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Our Marketing, Distribution & Operations team within the ViacomCBS Digital Media group is charged with distribution and monetization of premium CBS content across the spectrum of digital partnerships and business models. These include our direct-to-consumer subscription service CBS All Access, ad-supported streaming across our CBS digital properties and CBS Audience Network partner sites such as YouTube, MSN and Yahoo, transactional digital storefronts such as iTunes and Amazon as well as digital MVPD products and partnerships.
We are a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and partnering with multiple technology/distribution partners to ensure that we deliver CBS content to consumers, however and wherever they want to consume it.
The Associate Marketing Manager, Media Strategy helps plan and execute acquisition marketing campaigns to drive subscriber growth across direct to consumer online and offline marketing channels for CBS All Access and the CBS app.
Work with cross-functional teams to strategize and execute acquisition marketing campaigns to drive CBS All Access subscriber growth across direct to consumer online and offline marketing channels including Paid Social, Paid Search, Paid Display, App Install and Paid affiliate channels.
Conduct analyses of Originals performance marketing campaigns and maintain essential project calendars for upcoming Originals series.
Partner with internal media strategy team to plan and optimize performance marketing spend across paid media channels and initiatives to ensure CBS All Access goals are met.
Analyze tests and make recommendations for future testing/optimization across paid channels (testing marketing variables including offer, copy/messaging, targeting and segmentation, and creative).
Perform post-campaign analysis of performance marketing campaigns to drive and improve strategy.
Advocate for decision making backed by data and uses multiple data sources from tech stack, external partners and internal resources.
Explore new channels for potential growth marketing opportunities, including both performance and upper funnel tactics
Liaise with media channel owners, creative team, platform/vendor partners and key internal marketing partners to implement practices across paid media tactics using CBSi first and third party data to inform decisions while staying true to CBS All Access brand
Analyze metrics on an ongoing basis to ensure that campaigns are improving return on ad spend - focus on finding and driving high quality CBS All Access subscribers and CBS app users as determined by lifetime value
Work across teams to understand & map out customer journeys and media touchpoints across devices and platforms
Aid in coordinating CBS All Access marketing budget, invoice tracking, as well as the monthly budget reconciliation process
Aide in developing groundbreaking cross-channel go-to-market plans around the streaming of Originals on CBS All Access
Lead campaigns from development to execution to ensure timely and detailed campaign launches
Update reporting that tracks metrics and business metrics to uncover meaningful trends, insights and forecasts
Support development of innovative testing ideas and strategies that use found opportunities as well as changes in technology and consumer behavior
Perform and review analysis on the success of our marketing campaigns
Partner with internal research and insights teams to develop a deep understanding of the target customer
What you bring to the team:
You have -
A Bachelor’s Degree
3+ years’ experience working in a direct response marketing organization
Strong communication skills and ability to foster positive relationships cross-functionally
A data driven approach to marketing, with experience analyzing and reviewing results
Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners
Strong analytical skills and has the ability to analyze data in Excel, creative complex pivot tables, and develop strategic recommendations
Excellent oral and written communications skills with strong attention to detail
You might also have -
Experience in digital subscription services and/or e-commerce
Understanding and experience with AB/MVT testing preferred
Strong interest in entertainment content, sports and live events.
Previous experience in a creative or ad agency a plus
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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