ViacomCBS Associate Marketing Manager, CBS Sports Digital in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
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The CBS Sports Digital Marketing team is seeking an Associate Marketing Manager to help support cross-platform promotional opportunities for streaming video properties on CBS Sports Digital platforms. This is a new role that requires someone with excellent interpersonal skills, attention to detail and ability to effectively project manage. The job will work closely with many partners from CBS All Access, CBS Sports television, design, product and other key groups to grow and engage Sports audiences.
The Associate Marketing Manager must be an innovative thinker with experience managing marketing campaigns from concept to launch through optimization and post-mortem reporting. The ideal candidate is able to go beyond traditional processes and tactics to provide actionable strategies.
Manage DTC marketing campaigns that increase cross-platform tune-in (TV, web, mobile, OTT) for marquee CBS Sports events and properties - NFL, UEFA Champions League, SEC on CBS, March Madness, the Masters, CBS Sports HQ- our 24/7 streaming news network, CBS Sports Network and more
Drive new ideas and processes to improve quality, efficiency and performance of creative campaigns; Support the development of creative briefs and manage revisions, delivery to all parties, tracking and recaps on campaigns
Identify, design, scale and test new marketing opportunities to improve user retention and increase revenue
Manage and communicate content calendar and project backlog for all CBS Sports properties throughout the year
Collaborate closely with consumer insights, business intelligence, editorial, product, design and programming teams to gather and disseminate information to the larger marketing team
Manage tracking of all IOs, invoices and billing for paid campaigns
What you bring to the team:
You have -
2+ years of experience required, preferably at a media company or agency
Proficiency in sports knowledge (including pro and college)
Experience handling a high volume of campaign types (TV, digital, video, social, search, affiliate, influencer, etc.) while coordinating with agencies, internal creatives, communications or other partners.
Data-driven mindset and working knowledge of website analytics tools (e.g. Omniture, Google Analytics, Tableau etc.) and some familiarity with basic web development and design concepts
Hands-on and comfortable with end-to-end execution; able to work under pressure, monitor KPIs, recognize problems and find solutions in a fast-paced environment
Positive attitude and willingness to jump in on all kinds of projects, sometimes outside of normal day-to-day work
Communicates professionally, clearly and effectively - in person, over email/chat, in presentations - across all functions and levels of the org
Bachelor’s degree in Marketing, Advertising, Business or a related field
You might also have -
Passion for soccer
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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