ViacomCBS Associate Marketing Manager, CBS Sports Digital in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
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CBS Interactive is looking for a highly-motivated Associate Marketing Manager to help execute marketing campaigns in support of live streaming events in the CBS Sports App. You will be a part of a team that supports CBS Sports HQ, our 24/7 free streaming sports news network, and all of our streaming sports properties on CBSSports.com and the CBS Sports App, and will work alongside key partners who are responsible for the day-to-day promotion of events across digital, mobile, and OTT. This will involve building strong internal relationships with people across marketing, operations, editorial, product, social, design and research.
We are looking for someone with a passion for sports and a keen attention to detail/organization. You have excellent interpersonal skills, a willingness to tackle a range of challenges in the marketing space and enjoy a fast paced work environment. Note, this role will require some weekend work.
Assess weekly live event priorities and build a plan for app and site promotional placements, working with key partnersM in marketing, product, design and editorial.
Support the development and execution of marketing campaigns and support plans for a wide variety of live sporting events (NFL, UEFA Champions League, March Madness, PGA Tour, PGA Championship, Masters, college football and basketball, Bellator, NWSL and more) to drive viewership metrics and app installs.
Handle and support the acquisition, delivery and trafficking of key creative assets
Build, disseminate and facilitate link tracking across all marketing touchpoints to measure traffic, viewership and app downloads
Collect recap materials such as screenshots and video/audio clips to build presentation materials and decks
Brainstorming new tactics for marketing opportunities.
What you bring to the team:
You have -
2+ years in marketing, preferably at a sports media or entertainment company.
Experience collaborating with cross-functional teams to handle multiple projects and meet tight deadlines.
Strong organizational skills and ability to adapt to sudden changes in schedules and business priorities.
Strong communication (written, verbal, presentation) skills essential; can collaborate effectively across various departments.
Shown ability to meet deadlines with a can-do attitude and exceptional attention to detail.
Proficiency in Excel and/or Google Sheets and PowerPoint and/or Google Slides
Experience with project management tools (Trello, JIRA, Confluence, Asana, etc), 3rd party marketing tools (Branch, Google Ad Manager) and knowledge of CMS systems is a big plus.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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