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Job Information

CBS Corporation Business Intelligence Analyst, Entertainment Content in New York, New York

REF#: 35230

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: New York, NY

ABOUT US:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

 

Check us out on [1] The Muse, [2] Instagram and [3] YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.

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  3. https://www.youtube.com/channel/UCAvGapyifCtUlmNTagAl_sQ

DESCRIPTION:

Division Overview:

Data plays a central role at CBS Interactive, and as part of the Data & Insights Group (DIG), our Business Intelligence team is a crucial part of our success. It drives business, product, and operational decisions by providing rich data, strategic insights and analytical products. We are looking for an exceptional Business Intelligence Analyst who is passionate about data and entertainment and who thrives in a dynamic and fast-paced environment. The position is anchored around CBS.com with our growing SVOD service CBS All Access, which includes a wealth of established network shows such as NCIS, Blue Bloods, Hawaii Five-0, Madam Secretary to name a few and its increasing Originals’ slate, such as Star Trek: Discovery, The Good Fight, The Twilight Zone, Why Women Kill and many more.

Role Details:

The Business Intelligence Analyst will work within the Entertainment division of CBS Interactive’s Digital Insights Group in our New York office location, providing analyses, insights around the digital performance of CBS’ broadcast programming. Specifically, this analyst will take charge in identifying opportunities and communicating recommendations based on internal and industry trends to various stakeholders. They will be key in synthesising broadcast, digital and social performance to provide stakeholders with a holistic view into our entertainment programming's performance.

Your Day-to-Day:

  • Define and deliver content related KPI reporting, that will inform programming and creative strategy

  • Support content strategy, marketing, social, editorial and content teams with needed campaign reporting and analyses

  • Act as a primary entertainment analyst for content related requests

  • Present insights and recommendations to the business in a clear, confident and understandable manner

  • Utilize reporting/visualization tools such as Tableau, Data Studio, Sprinklr to create dashboards for users to self-serve

  • Research industry trends and communicate how these could potentially impact the business

Key Projects:

  • Refine and standardize reporting across entertainment programming to provide the business with regular feedback on digital performance

  • Synthesize broadcast ratings/digital/social to provide holistic picture on programming performance

  • Forecast the potential impact that programming shifts could have on digital performance and provide recommendations based on findings

  • Measure performance around show premieres and tentpole events and their respective marketing campaigns

  • Design reporting templates in analytics tools and service to various departments

QUALIFICATIONS:

What you bring to the team:

You have -

  • Bachelor’s Degree in a related field or equivalent experience

  • 2-3 years experience in digital marketing/entertainment sector

  • Demonstrated experience in translating data into insights

  • Knowledgeable in SQL; Tableau; Adobe Analytics

  • Proficiency in Microsoft Office (Excel; Powerpoint)

  • Proficiency in Nielsen TV and Social Ratings

  • Experience in social analytics tools such as ListenFirst, Sprinklr, Spredfast, Sysomos

  • Great presentation skills

  • Great communication skills and ability to articulate concepts to stakeholders at all levels

  • Ability to work in a fluid environment, against tight deadlines

  • Interest in television, entertainment and pop culture

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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