ViacomCBS Digital Campaign Specialist in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
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The Digital Analyst will be responsible for supporting the sales team in executing, monitoring, and optimizing the digital advertising campaigns of CBS Interactive media clients. This individual will work with a designated team to ensure flawless campaign execution as well as provide optimal client service support for assigned Advertisers and Agencies. The Digital Analyst will serve as the primary point of contact for client inquiries and requests pertaining to their advertising programs post campaign launch. This includes tracking impression delivery, reporting, assisting with optimization, and reconciling delivery discrepancies.
Provide clients/sales with any necessary campaign reporting
Proactively reach out to Sales team for missing creative/tags for upcoming launches
Lead in assigning creative to their respective line items on the client IO to ensure proper set up in DFP
Effectively work with functional groups such as Sales, Account Management, Yield, Trafficking to optimize campaigns to meet performance objectives
Proactively monitor campaign performance and delivery goals, escalate delivery issues as necessary
Generate reports to troubleshoot/resolve third-party reporting discrepancies or campaign/creative issues
Compile weekly reports for sales summarizing any potential revenue-at-risk
Execute Insertion Order revisions in Operative One order management system, including budget revisions, incremental spend, reallocations and cancellations
Create "wrap decks" to summarize campaign performance after completion
Processes and submits invoice adjustments to Finance and ensure campaigns are invoiced in a timely and accurate manner
Works with Finance team and Agencies to resolve billing discrepancies
What you bring to the team:
You have -
BA/BS degree (or equivalent training and experience)
Outstanding organizational skills, attention to detail and the ability to multiple tasks in a fast-paced environment
Excellent data analysis and problem-solving skills
Strong Excel skills required; pivot tables a must
You might also have -
2- 4 years media/ digital industry experience
Knowledge of DoubleClick and industry platforms such as Double Verify, Integral Ad Science, MOAT, etc. preferred/beneficial.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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