ViacomCBS Director, Media Analytics in New York, New York
About The Brand
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Overview and Responsibilities
The Director, Media Analytics will lead campaign performance measurement for the cross-company marketing group, developing insights on areas for improvement and driving optimization of marketing tactics for the company’s portfolio-wide priority initiatives.
Utilize cross-platform viewership data (linear, digital, and social) to develop meaningful insights that enable Marketing team to deliver against campaign goals
Collaborate with Data Decision Science Group and Research to devise and develop customer segmentation frameworks to inform differentiated customer engagement /marketing strategies
Measure campaign performance, develop insights on areas for improvement and drive optimization of marketing tactics in partnership with marketing team
Provide ad hoc analyses to help solve critical business issues for Marketing team
Synthesize results into easy-to-consume presentations to drive business change
8+ years’ experience in media or consumer research
Experience in linear or multiplatform research is preferred, along with related TV and/or digital fields
Knowledge and understanding of content and familiarity with media and television businesses, including digital platforms
Knowledge of linear measurement systems (Nielsen National TV Toolbox, Star Media, Lake 5, etc.), digital measurement systems (comScore, etc.), social measurement tools (Nielsen Social, Canvs, etc.)
Knowledge of syndicated data tools (MRI, YouGov, Kantar)
Strong Microsoft Office skills (Excel, PowerPoint, Word)
Excellent analytical and organizational skills
Self-Starter, pro-active in approach, able to collaborate easily across teams
Enthusiasm and curiosity for solving problems and answering challenging questions, while maintaining superior attention to detail and accuracy
Strong verbal and written communication
Ability to communicate complex ideas, stories, and data sets graphically and accessibly to a variety of business partners and stakeholders
Ability to be flexible, adapting to changing priorities and able to work under pressure, juggling multiple projects at once
Respectful, friendly and approachable with a positive outlook
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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Location : CityStateForPosting New York, NY
Job Locations US-NY-New York
Job Type Full-Time Staff
iCIMS ID 2020-15339