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ViacomCBS Director, Media Analytics in New York, New York

About The Brand

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.

Overview and Responsibilities

The Director, Media Analytics will lead campaign performance measurement for the cross-company marketing group, developing insights on areas for improvement and driving optimization of marketing tactics for the company’s portfolio-wide priority initiatives.

Responsibilities:

  • Utilize cross-platform viewership data (linear, digital, and social) to develop meaningful insights that enable Marketing team to deliver against campaign goals

  • Collaborate with Data Decision Science Group and Research to devise and develop customer segmentation frameworks to inform differentiated customer engagement /marketing strategies

  • Measure campaign performance, develop insights on areas for improvement and drive optimization of marketing tactics in partnership with marketing team

  • Provide ad hoc analyses to help solve critical business issues for Marketing team

  • Synthesize results into easy-to-consume presentations to drive business change

Basic Qualifications

  • Bachelor’s degree

  • 8+ years’ experience in media or consumer research

  • Experience in linear or multiplatform research is preferred, along with related TV and/or digital fields

  • Knowledge and understanding of content and familiarity with media and television businesses, including digital platforms

  • Knowledge of linear measurement systems (Nielsen National TV Toolbox, Star Media, Lake 5, etc.), digital measurement systems (comScore, etc.), social measurement tools (Nielsen Social, Canvs, etc.)

  • Knowledge of syndicated data tools (MRI, YouGov, Kantar)

  • Strong Microsoft Office skills (Excel, PowerPoint, Word)

Additional Qualifications

  • Excellent analytical and organizational skills

  • Self-Starter, pro-active in approach, able to collaborate easily across teams

  • Enthusiasm and curiosity for solving problems and answering challenging questions, while maintaining superior attention to detail and accuracy

  • Strong verbal and written communication

  • Ability to communicate complex ideas, stories, and data sets graphically and accessibly to a variety of business partners and stakeholders

  • Ability to be flexible, adapting to changing priorities and able to work under pressure, juggling multiple projects at once

  • Respectful, friendly and approachable with a positive outlook

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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Location : CityStateForPosting New York, NY

Job Locations US-NY-New York

Brand ViacomCBS

Function Research

Job Type Full-Time Staff

iCIMS ID 2020-15339

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