ViacomCBS Manager, Email Marketing Operations - News and Entertainment in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
Follow CBS Interactive on Twitter and Facebook.
The Email Marketing Operations Manager will be passionate about email, analytics, data and driving measurable results. We are searching for an experienced email marketing professional who has a strong digital marketing background that has successfully supported sophisticated email marketing programs in the past. This individual will be expected to have Salesforce Marketing Cloud experience (Exact Target) and to manage complex campaigns from start to finish, which will include editing in HTML and Photoshop. We’re looking for someone who has strong attention to detail, problem solving and project management skills.
The Email Marketing Operations Manager will manage execution and support the development and growth of the email marketing program. This position will be responsible for all aspects of planning and execution including calendar management, creative development schedule, production, deployment, data querying and segmentation, and analytics. The Email Marketing Operations Manager will maintain a relationship with the vendors whose platforms we are using in our campaigns.
The successful candidate will excel at supporting cross-team communications and processes to deliver measurable, error-free campaigns and projects on time. He or she will build best-practice processes that balance between flexibility and efficiency.
Manage the execution of email production process and creation of all emails for US and international, including meticulous QA of the programs and campaigns, recommending changes in strategy where appropriate and ensuring flawless execution.
Be accountable for the email project workflow, manage the team to deadlines and gather proper approval.
Provide guidance to creative and development teams to make sure email messages are properly built to adhere to industry best practices.
Manage the email request process and coordinate timeline and deliverables with all proper channels.
Optimize email campaigns for deliverability, mobile rendering (responsive) and best possible open rates.
Provide reporting, analysis and recommendations at the finish of the campaigns, while understanding milestones, success metrics and reporting requirements
Automate and streamline email related processes.
Manage subscribers database and work on data segmentation, list processing and querying using SQL.
Partner with vendors whose platforms and tools are being utilized for better targeted and personalized email campaigns.
Support launch of the campaigns for the latest CBS All Access Original Series, as well as premieres for other new shows and current hit series
Help launch upcoming international initiatives & email marketing related projects
Help grow CBSN email marketing reach and improve campaign KPI’s
Utilize journey builder in Salesforce Marketing Cloud to improve churn, drive engagement and increase lifetime value
What you bring to the team:
You have -
Email marketing experience with 2-4 years hands-on experience in high-volume email marketing environment.
Proven understanding of email best practices and broad knowledge of digital marketing to ensure email messages are properly developed to meet industry standards
Must be a driven individual who can multi-task and thrives in a fast-paced environment with experience using email marketing platforms to create a campaign from beginning to end
Proficient with HTML, CSS, Photoshop, Microsoft Excel, and a solid track record of developing and launching successful email marketing programs
Proficient in the use of email tools, launching emails directly within ESP platform, specifically Salesforce Marketing Cloud (previously Exact Target) is required
Experience setting up automated campaigns and journeys in ExactTarget (including Journey Builder)
Experience segmenting data, using SQL to build queries and filter data lists
Ability to work under firm deadlines and within a rapidly changing environment.
Strong interpersonal, communication and leadership skills.
Ability to prioritize and manage multiple concurrent projects.
Must be a self-motivated thought-leader with a can-do attitude who can organize their work, innovate and problem-solve.
Experience supporting or assisting ecommerce or subscription services is a plus
You might also have -
Experience working with email marketing related vendors such as Movable Ink
Experience working in entertainment industry
Experience working with deep linking capabilities
Return Path and Litmus experience
Working knowledge of analytics tools such as Omniture/Adobe Analytics
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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