ViacomCBS Manager, Tools & Operations in New York, New York
About The Brand
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (NASDAQ: VIA, VIAB).
Overview and Responsibilities
The Manager, Marketing Tools is responsible for the overall evaluation, optimization, consolidation, and deployment of software tools used by the Nickelodeon marketing team. With a background in a creative operations and experience in MarTech, this person will partner with teams across the marketing organization and ViacomCBS. Reports directly into the Vice President, Marketing Operations.
The role includes the following responsibilities:
- Work with the VP of Marketing Operations and the marketing teams to identify tool and process gaps across the group in the following areas:
Brief creation and routing
Creative asset management and hosting
Workflows and approvals
Social media and influencer management
Marketing and digital analytics tools and reporting
Project Management and communication
Work with media agencies and their tools to optimize how we measure and report on the effectiveness of our media and determine our optimal media mix.
Identify and evaluate all marketing tools being used across Nickelodeon and the broader Viacom/CBS space
Partner with marketing team to pinpoint current process gaps and obstacles within the ecosystem
Analyze and seek out opportunities to improve process through consolidation, customization, or integration of existing or new MarTech tools
Present data backed recommendations to executives and senior stakeholders
Work with VP Operations to create and regularly update overall project plans and schedule for deployments
Work with teams to deploy updates to tools and process, ensuring user acceptance and smooth transition
Set baseline and regularly track key metrics of deployed updates to tools and process to ensure success
Recruit and oversee training of new staff members.
Nurture and maintain positive relationships within Nickelodeon (business, consumer products, finance, human resources, procurement, and IT) as well as all related groups across the ViacomCBS universe
3-5 years experience in a creative operations/IT role
Experience in business process creation, tool evaluation, selection, and rollout
Background in marketing
Management experience required
BA required, MBA is a Plus
Excellent problem solving and analytical skills
Excellent verbal and written communication skills
Ability to lead and work with large creative team; ability to navigate cross functional teams
Able to thrive in a fast-paced and constantly changing environment
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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Location : CityStateForPosting New York, NY
Job Locations US-NY-New York
Function Creative Services
Job Type Full-Time Staff
iCIMS ID 2020-14386