ViacomCBS Market Research Manager- Entertainment in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Truly premium content. At true scale. Only CBSi. CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
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A great opportunity for a strong quantitative researcher to build on their career in the exciting and fast-changing world of online media at CBS Interactive. Join a collaborative and passionate team whose work aims to drive business decisions on all levels through high quality, accurate, timely, relevant data, analysis and insights. This position provides an opportunity to manage and conduct a wide range of quantitative research to support all stakeholders including product business leads, marketing, and executive management. The ideal candidates will be effective communicators, knowledgeable about user experience design, have a heavy quantitative research background with some qualitative research experience, and passionate about representing the voice of the user. Syndicated data experience, such as Nielsen TV Ratings and comScore, or an interest in learning about syndicated datasets is desired.
Act as a thought leader in the domain of research, while advocating for people who use our products
With the direction of the Senior Research Manager:
Provide senior executives, product and marketing teams with market and consumer research to support strategy and product development
Recommend appropriate research methodologies to answer questions from stakeholders
Design and execute thoughtful quantitative research studies and recommend the appropriate methodologies for the project at hand; with an opportunity to work on qualitative research
Communicate insights in a compelling and creative way through storytelling and data visualization
Run ad hoc analyses to answer specific day to day questions or support larger initiatives
Perform syndicated data analyses for marketing planning purposes using Nielsen TV ratings and comScore digital ratings
Develop an understanding of competitive product offerings and user experiences across all platforms
Conduct audience surveys on our sites/apps, as well as general market studies using a panel provider
Develop RFP's and support the selection of research vendors.
Conduct 1-on-1 usability of CBS sites/apps either in-person or online
Opportunity to conduct focus groups and synthesize findings
What you bring to the team:
You have -
3+ years of relevant market research experience with a proven track record of leveraging analytics to drive significant business impact, preferably in digital subscription services and/or digital media
Strong quantitative research experience especially with data analysis that helps drive business decisions. Some qualitative experience preferred
Experience with survey-based and analysis tools, such as SPSS and Qualtrics
Skilled in preparing effective and meaningful presentations with clear narratives and impactful graphics to drive business decisions
Excellent verbal and written communication skills with the ability to interact at all levels of the organization
Exceptional analytical abilities and strong MS Excel and PowerPoint skills
Team player who excels in a collaborative environment
Have a passion for entertainment content
You might also have -
Experience working with syndicated datasets, such as Nielsen TV ratings and comScore digital ratings
Experience working in digital subscription industry strongly preferred
Experience with online usability tools, such as UserTesting.com
Experience with data visualization tools, such as Tableau
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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