ViacomCBS Marketing Coordinator, Podcasts in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
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The Coordinator, Podcast Marketing will help facilitate and lead marketing campaigns in support of a portfolio of shows across ViacomCBS including AwesomenessTV, BET, CBS Sports, Comedy Central, MTV, Nickelodeon, Paramount Studios, Showtime, Smithsonian Channel, and others. This will involve building strong internal relationships with brand members who lead all aspects of social, creative, paid media, and public relations. This role reports to the Director, Podcast Marketing.
Work across the ViacomCBS brand portfolio, coordinating promotional efforts with key network partners
Maintain project plan with the internal brand creative teams and handle feedback regarding marketing assets and approvals across all stakeholders
Create marketing tracker for all promotional efforts across brands/shows
Execute marketing campaigns to drive subscriber growth and engagement, including securing asset and copy approval and trafficking assets to internal and external partners
Track episode level performance and assist in all reporting needs/requests
Build presentation materials and decks for strategy meetings, incorporating performance insights and sample creatives
Work with the Director to develop campaign roadmaps for marketing efforts
Develop media and creative briefs to guide the campaign planning process
Contribute in brainstorming digital tactics for new marketing opportunities
Maintain screenshots of all organic/paid promotions
What you bring to the team
You have -
2-3 years experience in marketing, preferably at a media or entertainment company.
Experience collaborating with cross-functional teams to handle multiple projects and meet tight deadlines.
Strong organizational skills and ability to adapt to changes in schedules and business priorities.
Comfort with using data to make decisions about marketing prioritizations.
Passion for podcasting, media and entertainment.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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