ViacomCBS Paid Digital Media Director in New York, New York
CBS BUSINESS UNIT: Simon & Schuster
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
Simon & Schuster, a division of ViacomCBS, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.
The ideal candidate will plan, execute and monitor paid digital and social campaigns across Simon & Schuster’s titles. Seeking an individual with a love of books, a curiosity about marketing, and the diligence to oversee a diverse group of title campaigns and apply learnings across the organization. This role requires working in close partnership with the Digital Advertising Analyst and the individual imprint’s marketing teams, and manages an Advertising Coordinator as well as a portion of another Marketing Coordinator’s responsibilities.
Primary communicator with imprint marketers about all Simon & Schuster consumer and trade advertising
Responsible for strategic planning of all consumer ad media, budget and timing recommendations
Plan and execute and/or oversee 40+ social media campaign per month, including implementation, optimization, and delivery of data-driven analysis for all pre-sale, on-sale, and long-tail advertising campaigns
Work with Digital Ad Analyst to refine reporting tools, streamline analysis, create individual campaign reports and share campaign learnings across imprints
Deliver reports as requested for completed campaigns/campaigns in progress
Ability to build close relationships with stakeholders across the organization, as well as with key media representatives
Keep up to date on new media opportunities and advancement in technologies in consumer and digital marketing
Oversee AMG/AMS advertising campaigns, including maintaining day-to-day AMS operations, observing trends, and aggressively optimizing keywords and bids to obtain desired ROI
Communicate trends via recurring AMS Advertising dispatches to marketers/publishers
Demonstrate ad products and their capabilities to marketing teams
Must have 8+ years of book publishing and/or agency experience
Must have direct response and e-commerce background and proficiency in Facebook, Instagram, Twitter, Snapchat and YouTube social platforms, display networks, Google Ad Words, Amazon advertising, and have in-depth knowledge of re-targeting capabilities
Ability to evaluate, optimize and deliver reports on the effectiveness and impact of paid social and display campaigns
Demonstrated experience translating data to insights and have the ability to recognize trends and opportunities for imprints across the organization
Attention to detail and the ability to multi-task in a deadline-driven atmosphere
Ability to clearly and effectively articulate insights and recommended actions
Strong levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational and time management skills
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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