ViacomCBS Planning Solutions Analyst in New York, New York
About The Brand
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Overview and Responsibilities
Advertising is being reinvented through big data, audience segmentation tools, digital platforms and formats as well as new consumer consumption patterns. Viacom is forefront of this reinvention of advertising, with a broad range of products and programs crafted to connect with Viacom’s fans in whatever environments and on whatever platforms are most meaningful to them.
In this role, you will work with a team of data scientists as well as pricing and inventory and sales to build and implement optimized cross-platform media plans that deliver on client goals.
Overview and Responsibilities
Use ground breaking optimization platforms to build media plans against advanced audience that deliver on client goals
Provide detailed data points and analysis of optimized media plans to sales to inform proposal generation
Assist in inventory management and plan execution
Monitor and track cross-platform delivery
Provide day to day operational support
1-3 years working in media buying, planning or client services
An understanding of media math
Understanding of advertising and agency ecosystem in television and/ or digital
Ability to analyze data, develop insights and clearly communicate the impact of varying data points
Proficient in excel
Passion for problem-solving and the ability to find answers to difficult questions
Ability to work across multiple teams
Highly organized with the ability to lead multiple projects at once, prioritize actions, deadlines, and anticipate solutions
Strong written and oral communication skills
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Job Locations US-NY-New York
Function Ad Sales/Affiliate Sales & Marketing
Job Type Full-Time Staff
iCIMS ID 2021-15656