ViacomCBS Senior Director, Communications, CBS All Access / Paramount+ in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals.Follow CBS Interactive on Twitter and Facebook.
Under direction of the Vice President, Communications, the Senior Communications Director will help to define and support the business initiatives of ViacomCBS’ streaming service, CBS All Access / Paramount+, as well as some of its other digital entertainment properties, like ET Live. This role will help define and execute the communications strategy supporting the business initiatives of the service, including product and partnership announcements and communications, executive relations and speaking engagements, and overall positioning of the service’s value proposition and success.
The Sr. Communications Director will work closely with not only cross-functional internal teams like marketing, product, and business development, but also work with external device and platform partners in support of the service. This role will also work closely with the CBS All Access / Paramount+ publicity team that oversees the service’s originals to devise strategies and support the growth of the service through communicating success stories and overall programming narratives for the service. In addition, the Sr. Communications Director will work closely with counterparts throughout the broader Corporation, including its studio, entertainment and corporate communications functions, to develop and implement strategies and ensure adherence to corporate standards.
The scope of work will include the development of proactive PR campaigns targeted to national and regional trade and business press, develop media materials including press releases, talking points and other collateral, and oversee coordination of media requests and speaking engagements for CBS All Access / Paramount+ executives.
Help to define and push forward the overarching PR strategy for CBS All Access / Paramount+ through the development and implementation of communications campaigns in support of CBS All Access / Paramount+’s expansion and its role in the broader OTT/SVOD universe.
Develop innovative and ''out of the box'' ideas to support CBS All Access / Paramount+'s growth as a service.
Assist in the development of press materials (releases, FAQs, assets) in regards to key milestones for the service.
Work closely with CBS Interactive executives to create and execute communications strategies that express the company’s overall vision and leadership.
Help to pitch proactive story ideas and manage reactive media requests related to the service and foster close working relationships with members of the media.
Oversee the organization of press events for executives, including industry conferences, speaking engagements/panels and press briefings as applicable, and lead in the development of creating executive briefing materials including talking points, press releases, press kits and more.
Partner with cross-functional teams such as marketing, social, international, studio, corporate and programming to ensure cohesive messaging and maximum exposure for CBS Digital Media’s programs.
What you bring to the team:
You have -
8+ years of hands-on media relations experience in the television/entertainment business and/or digital media industry is essential.
Passion and solid knowledge of the digital media and entertainment industries.
Demonstrated ability to create results-driven communications campaigns that align with business objectives.
Flexibility to work closely with various business units across the Corporation.
Strong media relations experience with ability to think creatively and generate new story angles.
Demonstrated ability to work under pressure, meet deadlines, and handle multiple projects simultaneously.
Must be a strategic thinker who is a dedicated and responsive team player with the ability to think creatively and generate new ideas.
Strong writing skills, computer proficiency and social-media savvy required.
Bachelor’s degree required.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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