ViacomCBS Senior Director/Head of Content, Title Marketing & Creative in New York, New York
About The Brand
ViacomCBS Networks International (VCNI), a unit of ViacomCBS Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.
Overview and Responsibilities
Join our ViacomCBS International Streaming team! ViacomCBS delivers premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people. ViacomCBS is home to premiere global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. This includes ViacomCBS streaming offering across both paid, with Paramount+/CBS All Access, Showtime, Noggin, and free with Pluto.TV. ViacomCBS media networks include Nickelodeon, Comedy Central, MTV, VH1, Paramount, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe and Paramount Channel.
Viacom International Media Networks (VIMN), a unit of ViacomCBS (NASDAQ: VIAC), is comprised of many of the world’s most popular multimedia entertainment brands, including Pluto.TV, Paramount+, Noggin, MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.
The streaming Marketing team is looking for a Head of Content, Title Marketing & Creative Sr Director; reporting to the SVP of International Marketing & Growth. This role leads the coordination, execution, and analysis of marketing campaigns internationally, for all our brands and for selected new titles. This role ensures that we build world class campaigns for our brand and for licensed and Original titles. This is an amazing opportunity to join a fast-paced marketing team and bring the joy of premium content to entertainment fans around the world.
You are both a creator and problem solver who blend insights & data with storytelling and entertainment to push the boundaries of marketing. You dive into the content, explore the audience, and build whole new ways to talk to our audience, all in the pursuit of creating incredible experiences for our customers.
You know how to market leading consumer and/or entertainment brands, crafting transformative cross-channel campaigns around the customer experience. You are comfortable developing and executing media strategies as part of a broader marketing strategy. As a leader on the Marketing Team, you will implement mechanisms and measurement tools that identify exciting opportunities to engage audiences and use new and existing content. A skilled storyteller, this individual combines the art of creation with business acumen and great program management that can translate into key strategies and projects with team members across the company.
Oversee creative development for international brand & title campaigns (including toolkits: trailer, cutdowns, key art), optimizing existing workflows and developing new ones to ensure we eliminate bottlenecks
Developing and adjusting go-to-market plans and marketing tactics for new brand/service campaigns and select upcoming Series to the international markets
Developing best in class creative executions for select shows in partnership with creative agencies and local creative teams
Proactively handle international media plans by executing placement and asset creation to ensure on-time deliverables and efficient campaigns
Oversee content deliverable flow in-house, brief creative agencies and provide notes and feedback throughout the creative review process
Work with localization, creative and post-production teams to localize, version, and deliver campaign creative for publicity, media, social and partners as needed
Adapt domestic marketing materials, positioning and campaign elements for brand/service campaigns and for Originals for our international needs
Tracking and handling performance against metrics
Own Brand/Originals/Exclusives creative testing roadmap to further optimize effectiveness of current and new creative designs. Also coordinate Originals/Exclusives research calendar in order to regularly evaluate health of our series in-markets in partnership with the research team.
Build along with BI & Research categorization tools to evaluate marketing spend by title by country
Minimum of 8 years + work experience. International marketing experience is a major plus
Shown experience in media planning and creative development, from briefing to delivery
Experienced in digital creative, social media, display and rich media
Experience developing creative for entertainment a major plus
Excellent proficiency in verbal and written communication in English
BS/BA in related field preferred
Master’s degree in a related field (is a plus)
Knowledge in TV Content
Consumer of entertainment content and interest in it
Entertainment Market experience
Managing and enhancing creative workflows and the localization process
Concise and clear communicator
Experience also in media and subscription would be a plus
A creative nature. You are constantly looking for new ways to delight and inspire audiences
An exceptional storyteller. You have proven ability to concept and create through agencies high-quality A/V content
Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams
Capacity to coordinate with International, and with different teams preferred
Intense bias for action in a fast-paced, sometimes ambiguous environment
Excellent interpersonal skills, entrepreneurial approach and resilient spirit with experience navigating cross-functional organizations
Strength in working with fast moving cross-functional teams towards building seamless and integrated marketing campaigns
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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Location : CityStateForPosting New York, NY
Job Locations US-NY-New York
Brand ViacomCBS Networks International
Job Type Full-Time Staff
iCIMS ID 2020-15178