ViacomCBS Senior Manager, Brand Insights in New York, New York
About The Brand
BET Networks, a subsidiary of ViacomCBS Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
Overview and Responsibilities
The Brand Insights, Content and Marketing Research Team at BET Networks is responsible for developing, executing, synthesizing, and using consumer insights to inform the BET Networks Enterprise including leadership, development, press and marketing. The Strategic Insights and Research department is built on the foundation of an expertise in broad-based insights into the African American Consumer Market, and specifically their content consumption, behaviors and evolving lifestyles. The Senior Manager will report to the VP of Consumer Insights and Marketing Optimization and support all research efforts for the BET brands. The ideal candidate is an experienced Media Research professional with a deep knowledge of, and passion for media, entertainment content and the African American consumer market. They should also have a solid base of experience in research design, execution and analysis.
Support the research team to develop, track, and present a holistic understanding of the 10 brands across the BET Networks enterprise
Provide research and insights to the BET Networks Marketing group to inform show/brand positioning, audience targeting and engagement, creative campaign development and media planning
Provide pre-launch awareness/intent-to-view tracking and post launch effectiveness analysis of our key franchises
Work closely with internal and external research partners to deliver content-based insights, including pilot tests, show testing and studies to support the maintenance of key franchises
Work with Analytics teams to deliver show recaps, discern ratings and make the connection to insights, appending variables to data sets, etc.
5+ years of related research experience, including Marketing and Content Research
Proven experience in quantitative research, including survey design and analysis, with pilot and show testing
Proven experience in qualitative research, including moderating focus groups, conducting in-depth interviews, analyzing qualitative research analyses
Ability to learn and pull from secondary databases like Nielsen NPOWER, Viacom’s internal media databases, etc.
Able to turn complex/intricate analyses into clear, easy-to-understand “story-telling” presentations
Excellent interpersonal skills which will enable candidate to interact with a wide range of personalities/styles and establish effective relationships at all levels of the organization
Self-starter, highly proactive, and collaborative
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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Location : CityStateForPosting New York, NY
Job Locations US-NY-New York
Job Type Full-Time Staff
iCIMS ID 2020-14355