ViacomCBS Senior Vice President, Marketing & Growth - VIMN in New York, New York
About The Brand
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Overview and Responsibilities
We are seeking a Head of Marketing & Growth to lead international marketing for all our Streaming Services (Pluto TV, Noggin and Paramount+) for more than +180 countries. In this role, you’ll oversee our international brand strategy, growth strategy and marketing execution for the streaming services, with the objective of building our brands in local markets, reaching subscriber acquisition targets and driving direct to consumer revenue. You will be responsible for D2C monthly active users for free services and subscribers for pay platforms.
The candidate will lead the team that will drive full end to end marketing strategy across brand and countries, title and service marketing; being responsible for both top of the funnel/brand metrics improvement and low funnel/growth performances. The role will be the international brand leader, and will lead on full funnel attribution, manage performance campaigns and overall media plans for the streaming services in every region. The local marketing teams in each territory will report direct to the Head of Marketing & Growth at the center. This role defines key marketing KPIs and together with streaming senior management, will work with regional teams to achieve them. The role seels to manage the growth strategy and initiatives at a central level (through internal and external resources), but also define the most efficient and effective way to collaborate with the different territories in our international markets. The role needs to coordinate all plans and initiatives with the US HQ Marketing team of ViacomCBS (PlutoTV and CBS SVOD Services).
Given how fundamental this role is to the company’s B2C revenues and subscribers, we are looking for a proven talent who has experience managing global growth teams and cycles. It’s a fantastic role for someone who thrives at the intersection of Marketing, Media, Data and Tech. The role reports to the General Manager of International Streaming & SVP of Mobile based in US.
Lead and inspire a team of international Marketing Managers in charge of all aspects of marketing including: marketing strategy, planning and execution across brand marketing, originals program marketing (title marketing), D2C performance marketing, media planning & buying, customer retention and customer care.
Lead on full funnel attribution, manage performance campaigns and overall media plans in every region.
Manage overall expense, budget forecasting, and annual growth, retention and engagement KPIs.
Coordinate with HQ team (products, data & analytics and growth) the implementation and development of the marketing tech stack and analytics tools.
Brand Lead of Original Programming campaigns and responsible for end to end campaign management to ensure marketing is on brand, aligned with strategy, on time and on budget.
Lead Marketing Plans for Global Distribution Partners and work with local teams on local Partners. Manage paid marketing for partner channels.
Oversee International Customer Care.
Lead Channel Strategy across owned marketing channels.
Partner with Creative Services Teams for creative assets.
Partner with US Marketing Team on tittle marketing for Global Shows/Originals.
Managing third party agencies to successfully face demands and goals we can’t support with permanent team members.
A/B testing coordination with the HQ Team.
- 10-15+ years of experience in one or more of the following marketing areas: customer acquisition, content marketing, marketing communications, product marketing or channel marketing, in a high-volume, fast-paced environment.
Experience also in streaming would be strongly preferred.
Experience in the entertainment industry.
Experience building and growing high-performing marketing teams.
Experience driving subscription & revenue.
Superior communication and analytical skills, including strong ability to identify and solve ambiguous problems.
Excellent organization, project management, and problem-solving skills.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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Location : CityStateForPosting New York, NY
Job Locations US-NY-New York
Job Type Full-Time Staff
iCIMS ID 2020-14481