ViacomCBS Jobs

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ViacomCBS Sr. Analyst, Primary Research in New York, New York

REF#: 37469

CBS BUSINESS UNIT: CBS Television Network

JOB TYPE: Full-Time Staff




CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 110 million people a week during the 2017/2018 season. CBS has been the #1 network in primetime for 10 consecutive seasons. The network has the #1 comedy/scripted program, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; #l late night program, THE LATE SHOW WITH STEPHEN COLBERT and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.


Who We Are:

The CBS Research & Analytics team plays an integral role in measuring and predicting the success of our industry leading content seen by millions of viewers each day. Our world class team is dedicated to understanding and improving the performance of our programming through a 360° view of audience measurement, analytics, viewer research and program testing data.

Who are we looking for?

You are a naturally curious self-starter with strong analysis, storytelling, and project management skills. You have a strong desire to discover the "why" beyond the "what" data reveals. You are an analytical thinker who enjoys problem-solving and has a high level of energy and enthusiasm for learning. You have excellent verbal, written and presentation design skills, with the ability to explain research results in a clear and compelling manner. You are creative, personable, intelligent and have a passion for pop culture and television.

Job Responsibilities:

  • Coordinate a variety of custom research studies for CBS News, CBS Sports, CBS Entertainment and other divisions of CBS

  • Manage the development of research instruments (questionnaires, discussion guides etc.)

  • Utilize online survey software to program, distribute and analyze panel surveys

  • Analyze and interpret research results; prepare reports and presentations using thoughtful approaches to data analysis

  • Collaborate with other researchers and analysts within CBS to triangulate data from different sources/methods to develop a holistic picture

  • Manage CBS viewer panel (member communication, reward distribution, etc.)


  • Bachelor's degree required

  • 4-6 years supplier-side market research experience or similar

  • Proficiency in questionnaire design, sampling approaches, and crafting tabulation plans

  • Proficiency with Microsoft Office Suite (Word, Excel, Powerpoint)

  • Experience with online survey software (Qualtrics, Survey Monkey or similar) a plus

  • Experience in media a plus

FUNCTION: Finance/Accounting

EEO Statement:

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.