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ViacomCBS Vice President Digital Sales in New York, New York

REF#: 36020

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff




CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).


The VP Digital Sales will bring CBS Local Media's new Video Everywhere value proposition to life. The position reports to the SVP, Multimedia Sales.


  • Identify key prospects and build a strategic sales approach with SVP to support ongoing new business growth.

  • Manage, develop and lead a team of sellers including overseeing their sales pipeline and activity, training them on effective sales tactics and supporting their achievement of revenue targets.

  • Develop creative and innovative concepts with SVP for new business presentations and maximize sales opportunities (across all products).

  • Present company/product positioning and overview of the business to key prospects, agency partners and internal clients.

  • Become a champion of understanding prospect's and client's key goals and workflows.

  • Identify market product opportunities, and then work with sales and product/ad ops specialists and creative team to develop market best collateral.

  • Regular travel required to maintain and build CBS Local Media's digital revenue across all markets and client relationships.

  • Identify relevant industry events where CBS Local Media should be visible and ensure team is present.

  • Develop monthly goals to drive revenue for yourself and team members and report progress against them on a weekly basis.

  • Accurately report revenue forecasts against monthly, quarterly and annual sales targets with sound rationale and advertiser insights.

  • Analyze weekly revenue reports with SVP to determine poor performance areas and implement solution to ensure targets are met.

  • Create an annual sales plan with the SVP, Multimedia Sales that ensures CBS Local Media is positioned for revenue growth. The plan should cover: product positioning, client strategies, entertainment, staff development and financial goals.

  • Work with Ad Ops and product teams to create a sales strategy that ensures revenue, product and sales culture success.

  • Analyze market research data and develop quarterly strategies to break into new under-developed markets/agencies.

  • Ensure effective communication to management on agency portfolios and major accounts.

  • Regular phone calls covering key sales statistics, market intelligence, client and feedback and fast facts.




  • Established connections within the online advertising industry.

  • Established relationships with agencies and advertisers and a proven track record of driving revenue.

  • 6-8 years experience selling direct to agencies and advertisers.

  • 2-4 years direct experience managing people.

  • Expert in digital media and advertising technology. Specifically, video and programmatic solutions.

  • Strong strategic and analytical skills and able to provide creative solutions to client needs.

  • A passion for building lifelong relationships with clients, vendors and team members.

  • Ability to establish and maintain effective working relationships with internal team members.

  • Strong leadership traits and ability to mentor and coach others.

  • Highly developed written and verbal presentation skills.

  • Bachelor's degree in related field.



Equal Opportunity Employer Minorities/Women/Veterans/Disabled