ViacomCBS Senior Search Engine Marketing Analyst in San Francisco, California
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: San Francisco, CA
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
Follow CBS Interactive on Twitter and Facebook.
As a Senior Search Engine Marketing Analyst on the Search & New Markets team, you will help manage growth and acquisition campaigns that focus on acquisition metrics such as conversions rates, cost per acquisition (CPA) and return on ad spend (ROAS). The ideal candidate understands how to derive ROAS and can prove it by demonstrating an understanding and application of online direct response marketing and optimization techniques. In this role, you will work closely with the CADA team and business unit colleagues to manage acquisition marketing campaigns, with specific focus on mobile, social and/or display channels. This will be a fun and fast paced role so we are looking for an enthusiastic and detail oriented team-player to join our entrepreneurial team.
Manage the day-to-day of online direct response and acquisition campaigns so that they meet the target KPIs
Adjust and optimize marketing campaigns and plans to meet changing markets and competitive conditions in order to hit ROAS targets
Demonstrate strong analytical skills in measuring and reporting on marketing programs and KPIs
Develop and implement structured media plans that will deliver against advertising goals and budgets
Evaluate, recommend, and manage ongoing relationships with media partners and vendors
Collaborate with multiple departments to communicate campaign progress and updates
Develop pro-active ideas and solutions to meet business objectives
Attend team meetings and department calls
Monitor activities of competitors and provide industry trends and learnings
Execute special projects as needed
What you bring to the team:
You have -
At least 5+ years of online media/marketing experience, preferably with experience in running paid acquisition campaigns such as: paid social or search, native, direct online display, RTB display, mobile marketing, affiliate marketing
Strong understanding of marketing key performance indicators (KPIs) and how it pertains to the success of marketing activities.
Excels in a dynamic, data-driven, metrics oriented environment
Quick to learn new topics and demonstrates ability to work in a fast paced and evolving environment
Self-motivated and able to work independently with regular check-ins and supervision from department leaders
Exceptional communicator (written and oral) with the ability to build positive relationships
High energy, low ego. Works with colleagues and peers in a professional and collaborative style
Agency account or client experience a plus
High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google drive, Google documents.
Experience using any of the following marketing tech platforms such as: Omniture, Google Analytics, Kenshoo, DFA, Conversant, HasOffers/Tune, Kochava, Nanigans, or Power Editor
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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