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ViacomCBS Summer 2021 Masters CBSi Partnerships and Program Marketing Intern in United States

REF#: 37523


JOB TYPE: Paid Intern




CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.

Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet,, GameSpot,, Metacritic and Chowhound.

Follow CBS Interactive on Twitter and Facebook.


Division Overview:

Our team is a diverse and agile group that is dedicated to driving consumer revenue through consistent user acquisition growth and retention. We work collaboratively across multiple departments and brands to continually improve our products, expand our distribution, and effectively market our best-in-class content.

The Partnership team’s mission is to develop and connect passionate audiences with the entertainment, news, and sports content they love through data-driven marketing, cross-collaboration, and strategic partnerships.

Role Details:

This intern will work with key partners to develop, execute, deliver, and track campaigns across multiple AVOD and SVOD device partnerships (such as Amazon, Apple, Roku, and Microsoft) as well as our internal sites for events, social, email, and digital media.

The intern will also support the Partnership team on reporting and analysis of promotions for CBS All Access / Paramount +, CBS News, CBS Sports HQ, and ET Live.

Additionally, this role will gain exposure to multiple areas of CBSi, including Product, Creative Services, Content Strategy, and Marketing Acquisition.

Your Day-to-Day:

  • Brainstorm and research opportunities to market to high-value content across our AVOD and SVOD platforms.

  • Use business insights to help inform our organic and paid marketing strategy for CBS All Access / Paramount +, CBS Sports, CBS News, and ET Live.

  • Analyze partner data to compare, contrast, and present new learnings across partners and/or marketing promotions.

  • Input and update marketing creative design requests using Jira to create workflow tickets.

  • Collaborate across Acquisition, Product, Creative, and Business Insights teams to pull reporting, execute campaigns, track promotions, and compare results.

  • Track competitor brands and industry trends.


  • This is a paid internship and can also be for university credit if it meets your university's guidelines

  • Full-time, 40 hours per week



  • Strong communication skills - verbal, written, and presentation

  • Strong proficiency in MS office applications, especially PowerPoint and Excel

  • Familiarity with G-Suite products

  • Strong analytical and problem-solving skills - Ability to analyze and make recommendations

  • Strong organizational skills and attention to detail

  • Self-directed/self-starter with an entrepreneurial spirit who has a passion for television, pop culture, online entertainment, and new technology

  • Intern must be a student currently enrolled in an accredited college, university, or boot camp

  • Must be at least 18 years old


  • Be enrolled and in the process of earning your MBA

  • Have experience working in the television/OTT industry

  • Have experience working in the media planning/agency industry


EEO Statement:

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.