About The Brand
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.
Overview and Responsibilities
Pluto TV is looking for a strategic, data-driven marketer to help us plan, execute and analyze a variety of brand marketing initiatives for the leading Free TV service in the US.
Brand Strategy & Operations Lead will oversee all market and consumer research, strategic planning cycles, cross-marketing initiatives, and the brand marketing budget. You will work with a variety of partners across Pluto TV and ViacomCBS to drive marketing impact, including brand awareness, incremental user growth and engagement. This role will report to the Vice President, Brand.
This is a dynamic leadership role with a wide range of responsibilities, including:
Brand Marketing Strategy: Set brand marketing objectives and an overall strategy for brand-driven growth, in partnership with Consumer Insights team and Brand Manager.
Annual & Quarterly Planning: Lead key marketing planning cycles, working with brand, growth and content marketing teams to define goals, build tactical plans,
Cross-Marketing Planning: Lead planning and analysis of key cross-marketing initiatives across TV and Digital media, partnering with the central marketing team and other ViacomCBS business units to maximize exposure for the Pluto TV brand.
Budget Management: Own the brand marketing budget and translate strategies into detailed budget and resource plans, working closely with Finance to update forecasts and report actuals on a monthly basis.
KPI Tracking, Analysis & Reporting: In partnership with Consumer Insights and Business Intelligence, lead a program of brand tracking, research and campaign analysis, reporting out achievements and performance.
5+ years of experience working in strategy at large corporations
At least, 3 years of experience focused on marketing strategy and operations.
Ace planner, with experience creating concise, data-driven planning documents and presentations that align stakeholders behind strategic marketing plans.
Strategic thought-leader and storyteller, able to articulate clear goals, insights, plans and achievements to a senior exec audience, supported by data and analysis.
Expertise in brand tracking, qual and quant research, creative testing, campaign analysis, and leading a roadmap of insights-driven brand marketing.
Detail and deadline-oriented. Able to work efficiently and react quickly to change.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Job Locations US-CA-WEST HOLLYWOOD
Brand Pluto TV
Job Type Full-Time Staff
iCIMS ID 2020-14984
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.viacbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to firstname.lastname@example.org. Only messages left for this purpose will be returned.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Beware of Recruiting Fraud
Job applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms. The scammers frequently misappropriate and use a company’s logo and photos of its executives to give the appearance of legitimacy. The scam preys upon those seeking employment, and uses false fraudulent offers of employment with employers, such as CBS, to steal from the victims. CBS believes that one of the best ways to put a stop to this scam is to make you aware of it.
No applicant for employment with CBS is ever required to pay any money as part of the job application or hiring process, and CBS’s job recruitment process involves in person and/or telephonic interviews in most cases.
In addition, CBS’s job recruiting staff sends email communications to job applicants from “@cbs.com” email accounts only. Any email that states to be from CBS but does not have a “@cbs.com” address should be assumed to be fraudulent.
Recognizing Recruiting Fraud
The following are warning signs of recruiting fraud:
What You Can Do
If you believe you have been the victim of job recruiting fraud, you can: