ViacomCBS Manager, Growth CRM in West Hollywood, California
About The Brand
Pluto TV is the leading free streaming television service in America, delivering 100+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in Los Angeles, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin. Pluto is a subsidiary of ViacomCBS (NASDAQ: VIAB, VIA), a global content company with premier television, film and digital entertainment brands.
Overview and Responsibilities
The Manager, Retention Marketing will help us with the core objective of driving up customer retention as measured downstream by monthly app sessions (frequency) and television viewing minutes (duration). As we increase our retention metrics, this has a direct impact on revenue goals.
In this role, you will execute on the retention roadmap, own the execution of email marketing, mobile push notifications, in-app messages, and other Customer Relationship Manager (CRM) campaigns that speak to our base of over 10 million reachable customers. This role will report to the Director, Retention Marketing.
Executing on retention marketing strategy that results in driving up monthly visits of existing customers quarter-over-quarter.
Making a substantial impact by rolling out multiple new retention marketing initiatives each quarter, including email, push, and in-app messages, and validating the impact through experiments (e.g. A/B testing).
Significantly growing the number of emails and push notifications as we scale our customer base.
Finding creative ways to better segment our consumer audiences and target for the most appropriate content on a per-customer basis.
At least 5 years of professional marketing/growth experience with at least 2 years of B2C CRM experience, including executing strategies using a major CRM platform (e.g. Braze, Salesforce, HubSpot, Zoho, Mailchimp, etc.). Industry experience in entertainment (especially OTT or streaming), gaming, or similar is helpful.
Experience and knowledge in writing, managing, and rolling out emails and push notifications. Experience with in-app messaging is a plus. Additional bonus points for using Python scripting to automate marketing messages.
Technical knowledge developing and maintaining HTML pages and coding email campaigns.
Passion for consumer behavior and uncovering customer insights.
Comfort with data analytics and knowing basic concepts, understanding of SQL and data manipulation, and able to build reports using pivot tables.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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Location : CityStateForPosting West Hollywood, CA
Job Locations US-CA-LOS ANGELES
Brand Pluto TV
Job Type Full-Time Staff
iCIMS ID 2019-13283