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ViacomCBS Content Producer, Social Video - ET Digital in Burbank, California

REF#: 37565


JOB TYPE: Full-Time Staff




CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.

Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet,, GameSpot,, Metacritic and Chowhound.

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Division Overview:

We are the digital counterpart to the iconic syndicated TV show Entertainment Tonight. ET Digital produces content for both ET Live, our 24/7 pop culture and entertainment news streaming network, and ETonline, a top three entertainment news network and the No. 1 producer of entertainment video online for more than 2 years straight, according to comScore. Entertainment Tonight is the leading entertainment news video creator, hands down! From trending news to exclusive interviews to live events (miss them!), ET is everywhere, talking to everyone, breaking all the news and we are looking for a skilled video producer who can make sure all that great content is optimized and distributed across every social media platform.

Role Details:

The ET Digital team is looking for a Content Producer who will understand the unique audience differences across various and emerging social media platforms and how that impacts storytelling. The producer is passionate about the latest trending topics in pop culture, but also understands the history of pop culture and is excited to dig through ET’s epic vault to surface unique nuggets for a new audience.

Your Day-to-Day:

  • Pitch, produce and script videos for distribution across ET’s digital platforms, including but not limited to, Facebook, Instagram, IGTV, Instagram Reels, Twitter and TikTok

  • Review incoming footage from original shoots and select breakout moments to be turned into social video

  • Surface relevant past interviews and footage from the ET Vault

  • Develop new franchises and formats for storytelling and breaking news

  • Order graphics and pull video/image assets for edits

  • Manage editorial calendar for social video around birthdays, anniversaries, news events, etc

  • Work with video editors to ensure the finished product reflects scripts, is legally and creatively approved and consistent with all style and brand guidelines

  • Assist in planning and coordination for special event coverage

  • Maintain consistent brand tone in scripts and finished videos

  • Work with Growth & Engagement and Business Intelligence teams to distribute videos, follow best practices and track and analyze video performance

  • Additional duties and responsibilities as assigned


What you bring to the team:

You have -

  • 3+ years working in digital video

  • A journalism background in a digital newsroom

  • Proficiency in Premiere and Photoshop, as well as iNews/Media Central or other news rundown system

  • Deep understanding of publishing on various social platforms and nuances of the end-user experience on each

  • A keen eye for visual storytelling with strong editorial news judgment

  • A deep love of pop culture and competitive nature that thrives in an environment that requires both speed and accuracy

  • Comfort with receiving feedback on both line edits and overall structural changes to the story

  • Ability to work flexible hours, as coverage needs dictate

You might also have -

  • Track record of creating original content based upon breaking news, social memes, and trends

  • Enthusiasm for working in a news environment that can be different every day

  • Knowledge of social video analytics and audience sentiment indicators

  • An unmistakable sense of urgency and ambition to be at the top of the competitive set

  • A keen awareness of a digital media landscape that is constantly evolving and adapting as business needs change and audiences shift their attention and how that will affect our brand

FUNCTION: Editorial/Publishing/Content

EEO Statement:

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.