CBS Corporation Director, Social Strategy - Comedy Programming in Burbank, California
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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Our social and content teams are responsible for developing and producing compelling stories—as told through video, editorial, and social platforms—that promote programming for both CBS and CBS All Access. Regardless of the medium, our team also optimizes the best of CBSi's content to drive fan acquisition, engagement, and retention by leveraging data analytics, analyzing the competitive landscape, and recognizing opportunities for innovation in this always-on world.
CBS Interactive is looking for a Director of Social to lead strategy, planning and creative ideation in support of its Primetime Comedy programming. The ideal candidate for this position has experience setting social strategy, developing social campaigns and leading a team of social producers.
Set social content, platform and publishing strategy for a diverse portfolio of CBS Comedy Programs
Mentor and lead a team of social producers
Help ideate and execute creative to support strategies
Lead communication with internal team members across content strategy and integrated marketing teams around best practices and new trends across the social industry
Study competitor strategies, industry trends and innovation, and social analytics to ensure CBS is ahead of the curve
Partner with internal and external stakeholders to synchronize efforts and effectively communicate goals, strategies, and results
Work with internal content strategy and network teams to develop new series launch strategies across social platforms
Create a competitor analysis report to understand what others are doing in the space with the goal of ensuring that CBS is best in class
What you bring to the team:
You have -
6+ years of social media marketing and management
Enjoy leading, nurturing and motivating a team of social producers
Passion and knowledge about the TV industry
Be a proven collaborator and enjoy the process of collaboration and working / building relationships across many functional teams
Great communication skills, both written and verbal, and the ability to articulate and present concepts to a variety of stakeholders.
You might also have -
Proven track record working in Comedy programming
Demonstrated ability to be creative and think big, contributing fresh ideas leveraging analytics/data
Worked with talent and publicists to execute social media initiatives
Have existing relationships with top social platforms
Equal Opportunity Employer Minorities/Women/Veterans/Disabled