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Job Information

CBS Corporation Director, Social Strategy - Comedy Programming in Burbank, California

REF#: 35547


JOB TYPE: Full-Time Staff




CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

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Division Overview:

Our social and content teams are responsible for developing and producing compelling stories—as told through video, editorial, and social platforms—that promote programming for both CBS and CBS All Access. Regardless of the medium, our team also optimizes the best of CBSi's content to drive fan acquisition, engagement, and retention by leveraging data analytics, analyzing the competitive landscape, and recognizing opportunities for innovation in this always-on world.

Role Details:

CBS Interactive is looking for a Director of Social to lead strategy, planning and creative ideation in support of its Primetime Comedy programming. The ideal candidate for this position has experience setting social strategy, developing social campaigns and leading a team of social producers.

Your Day-to-Day:

  • Set social content, platform and publishing strategy for a diverse portfolio of CBS Comedy Programs

  • Mentor and lead a team of social producers

  • Help ideate and execute creative to support strategies

  • Lead communication with internal team members across content strategy and integrated marketing teams around best practices and new trends across the social industry

  • Study competitor strategies, industry trends and innovation, and social analytics to ensure CBS is ahead of the curve

  • Partner with internal and external stakeholders to synchronize efforts and effectively communicate goals, strategies, and results

Key Projects:

  • Work with internal content strategy and network teams to develop new series launch strategies across social platforms

  • Create a competitor analysis report to understand what others are doing in the space with the goal of ensuring that CBS is best in class


What you bring to the team:

You have -

  • 6+ years of social media marketing and management

  • Enjoy leading, nurturing and motivating a team of social producers

  • Passion and knowledge about the TV industry

  • Be a proven collaborator and enjoy the process of collaboration and working / building relationships across many functional teams

  • Great communication skills, both written and verbal, and the ability to articulate and present concepts to a variety of stakeholders.

You might also have -

  • Proven track record working in Comedy programming

  • Demonstrated ability to be creative and think big, contributing fresh ideas leveraging analytics/data

  • Worked with talent and publicists to execute social media initiatives

  • Have existing relationships with top social platforms


Equal Opportunity Employer Minorities/Women/Veterans/Disabled