ViacomCBS Senior Marketing Manager, Media Strategy in Burbank, California
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
Follow CBS Interactive on Twitter and Facebook.
The Senior Marketing Manager, Media Strategy helps plan and execute 360 degree full funnel marketing campaigns to drive growth across marketing channels for CBS All Access / Paramount+ Original Series.
Work with cross-functional teams to strategize and execute acquisition marketing campaigns to drive CBS All Access / Paramount+ subscriber growth across direct to consumer online and offline marketing channels including Paid Social, Paid Search, Paid Display, App Install and Paid affiliate channels.
Conduct analyses of Original Series marketing campaigns and maintain essential project calendars for upcoming Original Series.
Partner with marketing teams, internal media buying team and external media agency to plan and optimize marketing spend across paid media channels to ensure Original Series media goals are met.
Analyze tests and make recommendations for future testing/optimization across paid media channels (testing marketing variables including offer, copy/messaging, targeting and segmentation, and creative).
Perform post-campaign analysis of Original Series media campaigns to drive and improve strategy.
Advocate for decisions backed by data using multiple data sources from tech stack, external partners and internal resources.
Explore new channels for potential growth marketing opportunities, including both performance and upper funnel tactics
Aide in developing cutting edge cross-channel media plans promoting the streaming of Original Series
Liaise with media channel owners, platform/vendor partners and key marketing partners to implement standards across paid media tactics using CBSi first and third party data to inform decisions while staying true to CBS All Access / Paramount+ brand
Analyze critical metrics on an ongoing basis to ensure that campaigns are maximizing return on ad spend - focus on finding and driving high quality CBS All Access / Paramount+ subscribers as determined by lifetime value
Work across teams to understand & map out customer journeys and media touchpoints across devices and platforms
Overseeing Original Series media budgets
What you bring to the team:
You have -
A Bachelor’s Degree
6+ years’ experience working in a media buying environment including both upper funnel and performance media
Strong communication skills and ability to foster strong relationships cross-functionally
A data driven approach to marketing, with experience analyzing and reviewing results
Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners
Strong analytical skills and has the ability to analyze data
Excellent oral and written communications skills with strong attention to detail
You might also have -
Experience in digital subscription services and/or e-commerce
Understanding and experience with AB/MVT testing preferred
Strong interest in entertainment content and streaming
Prior experience in a creative or ad agency a plus
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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