ViacomCBS VP, Creative Marketing in Burbank, California
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
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As the slate of original programming for CBS All Access continues to grow, so does the need for additional creative marketing leadership. In your role as VP, Creative Marketing for AA Originals, your job is to cultivate best-in-class marketing content supporting our slate of All Access original series. We are looking for someone with a positive and collaborative approach, who can effectively work cross-functionally with executives, Creative Directors, and strategic marketing leads to foster alignment on the creative vision for each campaign. You will work with creative teams including designers, production personnel, and editors to deliver inspired, clear, creative direction that results in content that levels-up to strategy and often exceeds creative expectations. You will draw from your production background and operations expertise to help refine workflow and suggest process adjustments that decrease individual load and increase efficiency, ultimately giving creative teams more room to create. The ideal candidate has experience that demonstrates both creative and logistical excellence in a successful environment.
Provide clear, insightful creative direction for marketing assets created by groups within CBSi pertaining to All Access’ Original Series
Work with Director, Creative Production to support creation of launch campaign assets developed by other divisions
Work cross-functionally to support product quality and best practices for brand consistency across marketing campaigns
Facilitate efficient and effective communication between groups to guide marketing campaigns from ideation through on-time delivery
Leverage and implement best-practices and technology across divisions to support system scalability, effective production, budgeting and tracking of assets
Work with senior leadership to constantly evolve & refine workflow
What you bring to the team:
You have -
At least 15 years experience as a Creative Director at a media organization and or creative agency
Proven track record of breakthrough creative development and a passion for storytelling
Experience in emerging visual design trends, including Print, OOH, Interactive, Email, Mobile and Social
Proven ability and experience collaborating with teams and delivering constructive, inspired, creative feedback
Advanced knowledge of video production and post-production with experience with systems implementation in a successful environment
Strong project management skills and the ability to prioritize against goals
Strong communication skills and ability to foster healthy relationships cross-functionally
Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders
Excellent oral and written communication skills with strong attention to detail
You might also have -
Experience video editing with Adobe Premiere or Avid software
Experience using team collaboration platforms like Asana or JIRA
Proficiency in G Suite (Gmail, Calendar, Drive, Docs, Slides, Sheets, Groups, Chat) and Microsoft Office (Word, Excel, PowerPoint)
Experience with AVOD / streaming subscription services
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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