ViacomCBS Jobs

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Job Information

ViacomCBS Digital Sales Manager- Dallas in Dallas, Texas

REF#: 36117

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: Dallas, TX

ABOUT US:

CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).

DESCRIPTION:

PURPOSE OF POSITION:

The Digital Sales Manager will report to the VP, Director of Sales at KTVT/KTXA-TV Dallas and will be responsible for working closely with the sales management and the entire sales team to prospect, develop, close, and maintain advertising accounts on CBSDFW.com and CBS Local Digital properties including OTT and 3rd party offerings.

PRIMARY ACCOUNTABILITIES:

Coordinate digital sales efforts of the CBS Dallas/Fort Worth TV sales staff including:

  • Educate and train sales staff about all digital sales products and services.

  • Develop compelling sales proposals and presentations for sales staff around CBS Local digital opportunities.

  • Review station RFP’s and make strategic recommendations to maximize online revenue.

  • Grow digital ad sales revenue and exceed revenue goals.

  • Set sales agenda including, prioritizing & organizing sales calls based on maximum potential return.

  • Maximize revenue by managing advertising inventory & pricing.

  • Coordinate online ad sales campaigns with local trafficking team.

  • Prepare and review market digital sales reports and forecasts.

  • Analyze competitive online media marketplace.

  • Manage digital agency/client relationships.

  • Work with CBS creative teams on production and trafficking of digital assets for digital campaigns.

  • Assist with digital research requests in conjunction with CBS Dallas/NY research team.

  • Assist the sales team with prospecting for new digital business opportunities.

  • Support the sales team in developing sponsorships around major CBS tent-pole events including NFL Football, College Basketball, Grammy Awards, Primetime Programming, etc.

  • Work closely with local management team to develop solutions-based integrated media campaigns for clients.

  • CORE COMPETENCIES:

  • Knowledge of the online media business and underlying technology and research

  • Excellent sales skills including the ability to create and build relationships.

  • Demonstrated track record of success and established relationships.

  • Good organizational and time management skills.

  • Excellent listening, negotiation and presentation skills. Team oriented.

  • Highly proficient in PowerPoint and Excel

  • Understanding of Wide Orbit, Google DFP, DSPs, Google Analytics, Salesforce, Scarborough, MOAT, Adobe Creative Cloud, and other web related applications a plus

QUALIFICATIONS:

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:

  • Minimum 5 years of online advertising sales, agency, digital experience. Traditional media sales experience (especially TV) is a plus.

  • Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all size groups (5-50), outstanding computer skills

APPLY ONLINE AT: [1] www.cbsdfw.com/jobs

References

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  1. http://www.cbsdfw.com/jobs

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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