ViacomCBS Jobs

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ViacomCBS Brand Director in Los Angeles, California

REF#: 37574

CBS BUSINESS UNIT: CBS Television Network

JOB TYPE: Full-Time Staff




CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 110 million people a week during the 2017/2018 season. CBS has been the #1 network in primetime for 10 consecutive seasons. The network has the #1 comedy/scripted program, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; #l late night program, THE LATE SHOW WITH STEPHEN COLBERT and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.


CBS Marketing is looking for someone who has extensive experience developing strategic, highly creative and effective multi-media marketing campaigns to launch and market a wide variety of original TV programs, series and specials. As the Brand Director, you will be responsible for gathering appropriate customer insights and data points to create and produce many types of marketing plans that effectively set objectives, identify appropriate target audiences, develop positioning strategies, then integrate mass-media, social media, promotional activities and other tactics that effectively engage appropriate audiences. You will work across a team of marketing strategists who will collaborate with internal and external teams, along with out-of-house agencies, to develop and execute strategic marketing plans, with a goal to find innovative, efficient and effective ways to market our CBS programming, as we build the CBS brand as a top choice for entertainment content.

  • Set clear objectives, identify audience targets and set positioning and engagement strategies across a wide range of content types

  • Gather, analyze and apply relevant customer insights and data in collaboration with research team to help define effective and innovative strategic marketing approaches

  • Build and implement strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry

  • Provide creative direction and feedback to ensure all is on brand and aligns with campaign and brand strategy

  • Lead the development of a wide range of 360- integrated content marketing plans, including communication and engagement strategies across on-air, social, digital, CBS owned channels, TV, out-of-home and PR

  • Act as a leader and "catalyst" who brings big ideas and inspires others to deliver best in class ideas, obtaining buy-in and effectively and efficiently implement ideas at scale

  • Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement

  • Collaborate effectively with cross-functional marketing teams including media, creative, social and promotion teams to ensure brand consistency and overall success

  • Build and manage highly positive relationships and work effectively with a wide range of development executives, executive producers/showrunners, talent, creative agencies, trade personnel, publicists, agents, managers, media outlets and industry influencers


Work Experience:

  • 5+ years of experience in film and/or TV marketing

  • Relevant marketing team experience with a major studio, media company, streaming service, brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products

  • Experience leading the creative and strategic planning process


  • Strong verbal and written communication skills

  • Ability to influence direction on a wide range of department issues

  • Possess strong decision-making skills

  • Strong project management and skills

  • Solid knowledge of the TV/entertainment landscape

  • Experience working with Executive Producers, including relationship management, selling through of strategy and creative

  • Ability to operate with significant autonomy and discretion

  • Ability to collaborate with internal stakeholders and external agencies/partners, including day-to-day management of campaign milestones and agency deliverables

  • Ability to prioritize in complex, fast-paced environment

  • Highly data-driven, possessing strong ability gather and apply insights to frame recommendations and results into concise and actionable reports


FUNCTION: Marketing/Promotions

EEO Statement:

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.