ViacomCBS Campaign Manager in Los Angeles, California
CBS BUSINESS UNIT: CBS Television Network
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Los Angeles, CA
CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 110 million people a week during the 2017/2018 season. CBS has been the #1 network in primetime for 10 consecutive seasons. The network has the #1 comedy/scripted program, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; #l late night program, THE LATE SHOW WITH STEPHEN COLBERT and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.
As Campaign Manager, you will help oversee the planning and execution of creative marketing campaigns and assets for CBS Entertainment and CBS Studios for a wide range of genres including drama, comedy, unscripted/alternative, specials, daytime, and/or late night. You will collaborate with internal and external stakeholders along with out-of-house agencies to help develop and execute strategic marketing plans on time and on budget. This role requires someone who thrives on creativity, organization, and collaboration.
Manage production and delivery of all components of a campaign including activations, partnerships, media plans, and assets (A/V, digital, social, print, and OOH) across a subset of CBS shows and specials
Manage all operational aspects of the campaign including workflow, timelines, asset development and budget tracking
Create schedules, determine resources, estimate time, track costs and project completion requirements
Work with your Brand lead to set clear attainable objectives, build and gather requirements, and manage the constraints, including budget, timeline, scope, quality, and effectiveness of the campaign
Ensure all projects are prioritized and ladder up to larger business goals
Anticipate and effectively mitigate problems; and consistently communicate to stakeholders about updates on progress, relevant delays or issues and budget implications
Work collaboratively and proactively with various internal teams, maintaining excellent relationships with partners across ViacomCBS, including Content Brand Strategy, Creative, Affiliate Marketing, Social Media, Media Planning, Technology/Operations, Post-Production, PR, Development, CBSi, CBS Studios, Viacom Data Science teams, CBS Research, and more
Help manage business relationships with external creative agencies
Ensure accuracy and on-time delivery of campaigns
Leverage dashboards and documentation to report on timelines and project status
Prepare information and presentations for senior leadership updates
Identify efficiencies across the Marketing team and broader organization
Troubleshoot situations and deal with any unique situations that may arise
Help evolve the CBS brand and department culture by taking calculated creative risks, nurturing new and disruptive ideas, and helping produce groundbreaking creative for marketing campaigns
Minimum 5 years of experience in entertainment, project management, creative services, or entertainment marketing.
Brand or project management experience at an entertainment company or advertising/promotion agency is preferred.
Experience driving production and delivery of a high volume of creative marketing assets, on time and on budget
Possess strong decision-making skills and can operate with significant autonomy and discretion
Detail and solution-oriented with strong project management skills
Ability to prioritize in a complex, fast-paced environment
An excellent listener and communicator with a high EQ
Exemplary team player able to build relationships quickly with internal and external stakeholders with a wide range of personality types
Highly data-driven, possessing strong ability to gather and apply insights to frame recommendations and results into concise and actionable plans/reports
Exceptional understanding of traditional and digital entertainment marketing, including but not limited to on-air, display, print, OOH, social, performance and digital media channels
Comfortable in a test-and-learn environment
Ability to influence direction on a wide range of department issues
Focused and driven to excellence at the accomplishment of all tasks
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.viacbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to firstname.lastname@example.org. Only messages left for this purpose will be returned.