ViacomCBS Analyst, Program Research- BET in New York, New York
About The Brand
BET Networks, a subsidiary of ViacomCBS Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
Overview and Responsibilities
The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of Viacom’s BET Networks.
Support research needs of the Programming, Marketing, Scheduling and National Ad Sales team with ad hoc requests and special projects
Build thoughtful and innovative audience analyses to strategically position and distinguish our networks in the marketplace
Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
Help Programming and Scheduling analyze and interpret data in order to optimize network schedule
Work with Marketing to evaluate on-air and off-air promotions/advertising
Draw insights from secondary sources to establish value of BET Networks to advertising partners
Keep on top of Industry trends and key consumer insights
Internship with national cable or broadcast network a plus
Knowledge of media metrics/math and measurement methodologies
Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) or digital measurement systems (Omniture, comScore, @Plan, etc.)
Knowledge of syndicated data systems (MRI, JD Power, Forrester)
Strong Microsoft Office skills (Excel, PowerPoint, Word)
Strong oral and written communication skills
Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask
Related college degree
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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Location : CityStateForPosting New York, NY
Job Locations US-NY-New York
Job Type Full-Time Staff
iCIMS ID 2020-14273