ViacomCBS Campaign Manager in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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The Ad Operations team’s primary goal is to grow revenue in partnership with direct sales and programmatic teams across US and EMEA markets. Our team is a diverse, agile group of contributors that work diligently to build a cohesive culture, collaborate, and challenge one another. We strive for continuous growth through thoughtful, strategic executions that defy the status quo. We work closely across all business functions and brands to sidestep silos and promote the development of best-in-class operational excellence. We take pride in our craft.
This role requires strong attention to detail, ability to examine critically, resourcefulness, a curious nature, and effective project management skills. The campaign manager will take ownership of flawless online advertising campaign executions across myriad placements and platforms including: display, video, mobile, OTT in both the local and international markets. You will be the main point of contact for ad serving inquiries, campaign management, troubleshooting and any other technical & campaign related issues that arise with changing technological and advertising landscape. Ability to break down and communicate complex technical, operational information to non-subject matter experts a big plus. You possess a technical aptitude to bridge business needs and technical functionality, strong problem-solving skills, and meticulous organizational skills. With a curious mind and passion to understand aspects of digital advertising landscape, you are self-starting and thrive in a fast-paced, deadline-driven environment, and excel in effectively prioritizing and managing multiple advertising products.
Interpret and generate internal IOs and input media plans into 3rd party systems
Validate inventory forecasts, including identifying and calling attention to inventory constraints with internal teams prior to client sign-off
Schedule direct and programmatic guaranteed digital advertising campaigns; focusing on timely, accurate implementations, and full campaign delivery
QA all assets before launch, ensuring CBSi specifications are met
Monitor, analyze and optimize campaign performance against delivery and KPI objectives
Troubleshoot creative issues, implement custom executions, monitor under/over delivery issues, optimize for viewability, address brand safety concerns, and be knowledgeable about site ad tagging logic to address ad disruption escalations
Effectively communicate campaign pacing and KPI performance to internal and external clients
Deliver accurate timelines to design, sales, and management.
Coordinate asset hand-off with client and internal teams; while proactively communicating updates and setting expectations with all stakeholders.
Work closely with the US-based ad product team to ensure a consistent global product catalog--including updating existing products to reflect site redesigns, introduction of new ad sizes, and troubleshooting product errors
Manage communication between Sales, IMM, Yield and Ad Operations teams on new product creation and editing needs.
Troubleshoot and resolve any ad disruption issues across CBSi’s network.
Managing product export and import loader files in Operative One; ensuring appropriate rates and billing codes are assigned.
The Campaign Manager will continuously, hone project management skills throughout the creation and scheduling process of custom, integrated campaigns in partnership with internal marketing, Sales, creative design, and external clients
Provide suggestions on novel ways to improve current Ad Operations processes and procedures to enhance team excellence.
Roll out product offerings to the sales teams in collaboration with integrated marketing, site, and product management teams
Join kick off calls with clients to communicate advertising specs and discuss custom or complex executions
Working with International Sales teams to build global campaigns and help streamline global inventory and sales processes
Familiarize with and remain up to date with the ever changing Ad Ops Industry (e.g Viewability, brand safety, invalid traffic etc.) through external interactions and industry research. Utilize knowledge to update existing or build new processes that support changing industry needs
What you bring to the team:
You have -
1-2 years experience managing digital advertising campaigns
Experience with ad systems such as Google Ad Manager, data management platforms, analytics/measurement tools, and order management systems
Demonstrated ability to think critically and solve complex problems
Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)
Possess strong organizational, verbal and analytical skills
Solid project management experience (e.g. Atlassian, Asana, etc.)
Excellent communication and interpersonal skills
Proven ability to see the "big picture"-- Recognize and prioritize concurrent projects with different timelines to maximize revenue and client satisfaction
Extreme attention to detail
You might also have -
Experience with third party ad serving technologies (such as Sizmek, Celtra, Clipcentric, etc.) is strongly preferred
Experience with Operative One order management system a definite plus
Knowledge of Rich Media, Video Encoding, HTML5
Knowledge of web page composition and analytics
Knowledge of Programmatic advertising
Experience with Content Management Systems
Knowledge of advertising technologies
Experience working in an Agile environment
Familiarity with SQL
Equal Opportunity Employer Minorities/Women/Veterans/Disabled